Less than six months after debuting her signature fashion line, Lauren Conrad received every budding designer’s worst nightmare — her collection was dropped from L.A. boutique Kitson due to "lackluster" sales.

Making matters even worse — rumors are swirling the Hills star isn’t even the creative force behind the line!

“It’s the best-known secret in the fashion industry,” an insider tells OK!. “The real designer is named Sherry Wood.”

However, LC’s rep shoots down the talk, telling OK!, “The line is doing amazing and is in 500 stores around the country including Bloomingdale’s. Lauren is absolutely the designer.”

While that could still be up for speculation, one thing’s for sure though — the 22-year-old loves seeing her clothes worn by others.

"I normally stop and talk to them,” she tells OK! at the Animal Fair’s 9th Annual Paws for Style event. "I think they think I’m a little odd because I ask for a picture of them!"

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