New Couple Alert? Blake Lively & Matt Leinart

A ton of celebs showed up at DIRECTV’s 2nd Annual Celebrity Beach Bowl in Scottsdale, Ariz. David Spade, Pete Wentz from Fall Out Boy, The Girls Next Door’s Kendra Wilkinson played tag football at the pre-Super Bowl event. But it was the off-the-field activities of event host, Arizona Cardinals quarterback Matt Leinart, that got our attention.

The hunky footballer, who has previously been linked to a number of Hollywood cuties like Paris Hilton, was spotted flirting with Gossip Girl star Blake Lively. And while there's a chance it may have just been innocent flirting, one eyewitness tells OK!, “There was definitely some kind of chemistry between them. They seemed to really be enjoying each other’s company."

to read even more about the event on Jen Birn's blog.