NEWSPepsi to Use Michael Jackson's Image to Boost Sales
May 3 2012, Published 5:17 a.m. ET
The King of Pop will be alive and well this summer... on a Pepsi can, that is.
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Three years after his untimely death, Pepsi plans to launch a new marketing initiative centered around Michael Jackson. In hopes of boosting lagging sales, Pepsi is cashing in on the brand's long-term alliance with the late entertainer and churning out a billion special edition cans with a "Bad"-era Michael emblazoned on them.
The cans will be sold all over the U.S., Europe, Asia and South America, starting this Saturday in China.
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Pepsi will also team up with Sony and the Michael Jackson Estate to commemorate the 25th Anniversary of Michael's "Bad" tour with events, new mixes of music and merchandise that will hopefully rake in big bucks for all parties involved.
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In addition, Pepsi has completed a campaign for this summer called "Live For Now" featuring Nicki Minaj.
