PHOTOS: Paris Hilton Celebrates Paris Hilton

By:OK! Staff

July 23 2009, Published 12:02 p.m. ET

For all the stones hurled at Paris Hilton for her ditzy party-girl behavior, one thing she's definitely an ace at is shameless self-promotion.

The celebutante-turned-reality star walked the red carpet for the L.A. premiere of Paris, Not France, a documentary about the Simple Life starlet's life. Paris was joined by her family, including kid sis Nicky Hilton and some of Paris' contestants from her My New BFF show.

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This wasn't the first premiere for Paris, Not France. The doc caused a tiny bit of controversy at last fall's Toronto Film Festival when the producers tried to generate hype by canceling three of the four planned screenings.