NEWSREPORT: Lindsay Lohan Suing E-Trade Over Famed Baby Commercial
March 9 2010, Published 5:08 a.m. ET
Lindsay Lohan may be busy gallivanting the streets of Paris, popping in and out of fashion shows, but she is still battling some demons back in the U.S. — and by demons we mean babies. The socialite is reportedly suing the financial company E-Trade, claiming the boyfriend-stealing, "milkaholic" baby in its newest commercial (which debuted Super Bowl Sunday) was modeled after her, the New York Post reports. The kicker? The baby is also named Lindsay!
Lindsay filed a lawsuit yesterday for $100 million in Nassau County Supreme Court over the commercial, according to the NY Post.
The ad has become a Superbowl favorite and is part of a series starring babies who play the stock market.
The latest installment features an adorable boy apologizing to his girlfriend via video chat for not calling her the night before.
"And that milkaholic Lindsay wasn't over?" the baby girl asks.
"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame, slurring, "Milk-a-what?"
Stephanie Ovadia, Lindsay's lawyer, said LiLo has the same single-name recognition as Oprah or Madonna.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia told the NY Post.
"They used the name Lindsay," Ovadia continued. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
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According to Ovadia, E-Trade has violated Lindsay's rights under the New York state civil-rights law and used her name without approval or the proper compensation.
Lindsay's lawyer wants the ad to be forced of the air and to obtain copy's of the commercial, and said Linds is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.
Chris Brown, a spokesman for Grey Group which produced the spot, told the NY Post there was no subliminal messaging behind the name choice and the company "just used a popular baby name that happened to be the name of someone on the account team."
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