Ryan Reynolds has been signed as the fresh face for the new line of Hugo Boss male fragrances. The new fragrances will be launched under the BOSS branch line and Ryan's signing was announced last night at a private celebration in London. "BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives," Ryan said of his new partnership.
"I'm honored BOSS invited me to be the face of its new men's fragrance," Ryan continued.
Hugo Boss executives feel Ryan was the perfect male celebrity to rep their brand.
Scarlett Johansson's hot hubby will be playing the lead role in the highly anticipated Warner Brothers' flick The Green Lantern. The movie, based on the Marvel comic book, is slated for release in June 2011.