![OK Logo](https://okmagazine.com/ok_logo_black_small.png)
Ryan Reynolds is the Fresh Face of Hugo Boss Fragrance
![2010__02__ryan_renolds_hugo_boss_feb12news 150×225.jpg](https://media.okmagazine.com/brand-img/dHBiGZmVZ/480x251/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 480w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/640x335/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 640w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/768x402/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 768w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/1024x536/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 1024w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/1280x670/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 1280w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/1440x753/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 1440w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/1600x837/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 1600w, https://media.okmagazine.com/brand-img/dHBiGZmVZ/2160x1130/2010/02/2010__02__ryan_renolds_hugo_boss_feb12news-150x225.jpg?position=top 2160w)
Feb. 12 2010, Published 10:03 a.m. ET
Ryan Reynolds has been signed as the fresh face for the new line of Hugo Boss male fragrances. The new fragrances will be launched under the BOSS branch line and Ryan's signing was announced last night at a private celebration in London. "BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives," Ryan said of his new partnership.
"I'm honored BOSS invited me to be the face of its new men's fragrance," Ryan continued.
Hugo Boss executives feel Ryan was the perfect male celebrity to rep their brand.
OK! HOT GALLERY: THE MANY HANDSOME FACES OF RYAN REYNOLDS
Scarlett Johansson's hot hubby will be playing the lead role in the highly anticipated Warner Brothers' flick The Green Lantern. The movie, based on the Marvel comic book, is slated for release in June 2011.
- Ryan Reynolds Reveals Name of His and Wife Blake Lively's Fourth Child During 'Deadpool and Wolverine' Movie Premiere
- 20 Brave Stars Who Battle Mental Illness: From Ben Affleck to Roseanne Barr and More
- Blake Lively Jokes Ryan Reynolds Is 'Trying to Get Me Pregnant Again' After He Brings Tiny Dog to Movie Premiere: 'Take Off the Suit'