BREAKING NEWS
OK LogoNEWS

Ryan Reynolds is the Fresh Face of Hugo Boss Fragrance

2010__02__ryan_renolds_hugo_boss_feb12news 150×225.jpg

Feb. 12 2010, Published 10:03 a.m. ET

Link to FacebookShare to TwitterShare to Email

Ryan Reynolds has been signed as the fresh face for the new line of Hugo Boss male fragrances. The new fragrances will be launched under the BOSS branch line and Ryan's signing was announced last night at a private celebration in London. "BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives," Ryan said of his new partnership.

Article continues below advertisement

"I'm honored BOSS invited me to be the face of its new men's fragrance," Ryan continued.

Hugo Boss executives feel Ryan was the perfect male celebrity to rep their brand.

OK! HOT GALLERY: THE MANY HANDSOME FACES OF RYAN REYNOLDS

Scarlett Johansson's hot hubby will be playing the lead role in the highly anticipated Warner Brothers' flick The Green Lantern. The movie, based on the Marvel comic book, is slated for release in June 2011.

Advertisement

© Copyright 2022 OK!. A DIVISION OF EMPIRE MEDIA GROUP HOLDINGS LLC. OK! is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.