Christina Applegate (pictured) arrives in Neil Lane Jewelry at the World Premiere of Cats & Dogs: The Revenge of Kitty Galore in Hollywood.  She wore 2 diamond & platinum chains, a diamond locket, 3 diamond bangles and diamond & platinum circle earrings.

Mel B. in a 1 Sol Swimwear bikini frolicking on the beach in Malibu with husband Stephen Belafonte.

Gregory Michael picking up jeans from the Fall 2010 Collection at the recently opened Salsa Fits My Life boutique on Melrose.

Lenny Kravitz at Mr.Chow at W South Beach last night.

Zachary Levi at Nintendo’s DragonQuest IX booth at the Wired Cafe during Comic Con where Alternative Apparel was silk screening shirts and Sam Trammel hung out with his True Blood co-stars at Merlotte’s that was serving up True Blood – mixed with Patron tequila!

Ian Somerhalder at the 1st annual Nerd Party at Comic Con celebrating the launch of  the 2010 PaddleJam, a celebrity ping pong tournament occurring this fall, uniting top stars from TV, Film, & Music (including nerd party host, Zachary Levi) with their favorite non-profits.

Mariska Hargitay at the Children’s Museum of the East End benefit thrown by Lyss Stern, event planner and founder of  Divalysscious Moms, in the Hamptons.

Kellan Lutz sipping SKYY cocktails at the Maxim, Ubisoft, Sony party at Comic Con.

Sylvester Stallone in the lobby of Hard Rock Hotel San Diego, preparing for the VIP party for The Expendables at the hotel’s Float Rooftop Bar.

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Bethenny Frankel and Kourtney Kardashian testing out the SWAGG mobile application during opening day of Bridgehampton Polo Challenge.

Mary Kate Olsen almost running into her ex-Nate Lowman at the AriZona Ice Tea after party for Edward Sharpe in NYC.

Seth Rogen at the G4 AND LUCASFILM’s GPHORIA STRIKES BACK party at theHard Rock Hotel in San Diego.

LeBron James celebrating at Tao in Las Vegas.

Katy Perry at the Andaz 5th Avenue Hotel in NYC.

John Mayer at Cipriani Downtown Karaoke wearing plaid capri pants and  singing Raspberry Beret surrounded by models.

Khloe Kardashian and Lamar Odom poolside at Encore Beach Club in Las Vegas.

Circle of Confusion, Skybound and Wired Magazine celebrate AMC’s The Walking Dead with and Dell Alienware.

Vanessa Hudgens at the MySpace and MTV Tower at Comic-Con.

GLEE stars Cory Monteith and Mark Salling at Las Palmas in Hollywood.

Michael Cera enjoying a glass of wine on the rooftop of San Diego’s Stingaree nightclub.

Audrina Patridge at Dusk at Caesars Atlantic City.

Breckin Meyer and Mark-Paul Gosselaar enjoying a round of golf and some laughs at Pelican Hill Resort in Newport Coast, California.

Kevin Jonas and his wife at Tryst Nightclub inside of Wynn Las Vegas.

MTV’s The City, Whitney Port celebrating her younger sister Paige’s birthday at Vanity in Las Vegas.

Matthew Perry at Surrender Nightclub at Encore Las Vegas.

John Legend at Art For Life 11th Annual Benefit at Simmons’ East Hampton estate, where music mogul Swizz Beats, restauranteur Richie Akiva and Huffington Post founder Arianna Huffington were honored. Following the event, guests including Supermodel Selita Ebanks, singer Maxwell and actor Anthony Anderson, gathered for the official Art For Life after-party at Wainscott hotspot Georgica Restaurant & Lounge where guests enjoyed Absolut specialty cocktails and Smartwater as Rev Run DJ’d for the packed house.

Verizon FiOS celebrating the upcoming release of Disney Channel’s Camp Rock 2: The Final Jam with Alyson Stoner and Matthew Finley at the Paramus Park Mall in New Jersey.

Nick Cannon at the Playboy Comedy inside the Lounge at the Palms Casino Resort.

Colin Farrell brunching at L’Auberge de Sedona in Sedona.

Alicia Keys and her fiancé leaving VIA DEI MILLE in NYC.

Tori Spelling at Books and Books for a signing of her latest release Uncharted TerriTORI in Miami, FL where she was gifted a new pair of Aily V designer sandals that were given to her directly from Ailette Abreu.

DSC_0735Quinton Aaron (pictured with CUN founder Daphna Ziman), Jermaine and Randy Jackson attended the Children Uniting Nations National Conference at the Capitol Building in Washington DC on Wednesday July 21st.

Amy Adams at Sprinkles Cupcakes in Beverly Hills.

Chris Bosh of the Miami Heat at AXE Lounge in the Hamptons.

Will Ferrell and Mark Wahlberg at Hard Rock San Diego’s Nobu.

Jennifer Love Hewitt shopping at Madison in L.A. and buying three printed Tucker tanks and a backless Kimberly Ovitz dress.

Anna Kendrick at AMC Theatres From Dusk Till Con after party.  She was hanging out in VIP dancing with an unidentified guy.  She was there with Jason Schwartzman, Michael Cera and Brandon Routh supporting Edgar Wright who was given an award with Stan Lee.  The award was called the AMC Fanatics Award.

Giuliana & Bill Rancic trekked all the way to Chicago-the city they call their second home, in order to indulge in their favorite Beverly Hills treat:  Sprinkles cupcakes!

Hollywood’s hottest new heartthrob Garrett Hedlund in The Hollywood Reporter, Media Lounge at Comic Con to chat about Tron wearing a new Bullets 4 Peace custom necklace.

Jessica Biel arrives in Neil Lane Jewelry at the UK Film Premiere The A-Team.


Today Sweet E’s Bake Shop delivered a custom cake to Selena Gomez (pictured) while she was on-air with Ryan Seacrest (102.7 KIIS-FM) promoting her new movie.  Selena celebrated her 18th birthday this past Thursday.  She had a sore throat and wasn’t feeling great but the minute she saw the cake she said “Can I get a fork? I haven’t eaten breakfast and this cake looks amazing!”

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