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Aug. 22 2008, Published 1:11 p.m. ET

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Project E Clothing

Make it your project to try Project E Clothing, which bridges the gap between gender, generation and size. Celebs like Adrian Grenier, Halle Berry, and Leonardo DiCaprio go gaga for the brand, which is both comfortable and chic. (www.projecteclothing.com

TAVA

Tava is the celebs drink of choice! 0 calories and without caffeine, it is the perfect addition to any drink. Just ask Lauren Conrad - she and pals Lo Bosworth and Audrina Partridge rang in July 4 with a Tava-lini toast - a mix of Tropical Berry Tava, peach puree and champagne!

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($1.49, www.tava.com)

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