NEWSToday We're Loving...
March 27 2009, Published 12:09 p.m. ET
Why can't all commercials be like this!
Today we're loving Everything I Need, the new mini-movie promoting the Cavalli Mastercard, starring Milla Jovovich.
Instead of hiring some English lizard or whatever to sell his product, fashion guru Roberto Cavalli has made two red-hot minutes of couture-draped, panty-flashing Hollywood glitz.
In the online vid -- with music by the Amplifetes -- the Resident Evil actress tries on succession of stunning Cavalli threads as she tries in vain to decide what to take on vacation with her pal Roberto.
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Eventually the poor doll resigns herself to the fact that her wardrobe is simply too fabulous to choose just a suitcase full of clothes... and realises that "everything she needs" is her Cavalli Mastercard (so she can buy yet more clothes!).
Ad guys, take note -- we want more like this!
The Cavalli Card is to be launched at the end of March.
