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Feb. 4 2008, Published 4:33 a.m. ET

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Eli Manning and the NY Giants are now the 42nd Superbowl champions. If you are in NYC, come watch them show off their victory at the parade downtown. Welcome back boys!

Aveda, the pioneer beauty brand that was green before green was in style, is making a splash backstage at New York Fashion Week with their eco-friendly non-toxic aluminum water bottles with the mantra “Beauty is as Beauty Does.” Ellen Pompeo, Giselle Bunchden and Julianne Moore have already enjoyed local organic foods and water in the reusable containers from Aveda.

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