Today We're Loving: Biotiful Bag

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Sep. 18 2010, Published 10:02 a.m. ET

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Green is the new black! What a biotiful world! Hollywood is a buzzing right now for anything and everything eco-friendly, organic and stylish. Please welcome, My Biotiful Bag!

Run by Parisian fashion guru Colette Guigue, My Biotiful Bag has become an eco-friendly must-have – these stylish (but practical) bags are perfect for the beach or gym tote! Kim Kardashian has been using it as her go to bag when keeping things casual and affordable since they're $60!

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Owner Colette Guigue tells OK!, "Celebrities are now able to make eco-conscious fashion statements that promote the health of our planet. My Biotiful Bags are 100 percent organic, yet still chic and versatile.” As an added plus, all the handbags are recycled or biodegradable and sold by Singer 22!


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