![OK Logo](https://okmagazine.com/ok_logo_black_small.png)
Wednesday Night, Part 2: Branson in the Box
![2007__08__1567.jpg](https://media.okmagazine.com/brand-img/VVqmZFPaT/480x251/2007/08/2007__08__1567.jpg?position=top 480w, https://media.okmagazine.com/brand-img/VVqmZFPaT/640x335/2007/08/2007__08__1567.jpg?position=top 640w, https://media.okmagazine.com/brand-img/VVqmZFPaT/768x402/2007/08/2007__08__1567.jpg?position=top 768w, https://media.okmagazine.com/brand-img/VVqmZFPaT/1024x536/2007/08/2007__08__1567.jpg?position=top 1024w, https://media.okmagazine.com/brand-img/VVqmZFPaT/1280x670/2007/08/2007__08__1567.jpg?position=top 1280w, https://media.okmagazine.com/brand-img/VVqmZFPaT/1440x753/2007/08/2007__08__1567.jpg?position=top 1440w, https://media.okmagazine.com/brand-img/VVqmZFPaT/1600x837/2007/08/2007__08__1567.jpg?position=top 1600w, https://media.okmagazine.com/brand-img/VVqmZFPaT/2160x1130/2007/08/2007__08__1567.jpg?position=top 2160w)
Aug. 31 2007, Published 5:05 a.m. ET
Next stop was The Box where Richard Branson was hosting a soiree to celebrate his new Virgin America airline and the route that began yesterday between JFK and LAX. I flew on the initial Virgin America flight from New York to San Francisco a few weeks ago and sipping a champagne cocktail at about 35,000 feet I saw first-hand that Branson’s really the most vibrant guy and continually ahead of the curve. If I had to describe the plane, which I guess I am, I’d liken it to if Apple started an airline this is the plane they’d have, I call it the iPlane. It’s tricked out and comfortable, cool and fun and even a person with the most extensive ADD could find something to amuse themselves with for the duration of a cross-country flight. There’s movies, TV, seat-to-seat instant message, video games, mood lighting and even massage chairs in first class!
- All The Home Decor & Party Details You Need To Host The Perfect July 4th Celebration — Shop Now From Amazon
- Chrissy Teigen Celebrates Her 32nd Birthday With A Big 60’s Themed Bash!
- News From Across The Pond: Robert Pattinson FINALLY Admits He's Dating Kristen Stewart; Gossip From the ELLE Style Awards 2010
The Box is an exclusive still relatively new lounge with investors like Rachel Weisz, Jude Law and Josh Lucas. It looks like a miniature theatre and on most nights the stage is set for some very creative performance art pieces – but that’s a blog for another day.
Last night it was packed with people there to see and celebrate Branson and his new affordable airline. Myself, I have the privilege of speaking to the trendmaster for a few minutes, then escaped the crowd- and went back to the familiar faces at Butter.