Wednesday Night, Part 2: Branson in the Box


Aug. 31 2007, Published 5:05 a.m. ET

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Next stop was The Box where Richard Branson was hosting a soiree to celebrate his new Virgin America airline and the route that began yesterday between JFK and LAX. I flew on the initial Virgin America flight from New York to San Francisco a few weeks ago and sipping a champagne cocktail at about 35,000 feet I saw first-hand that Branson’s really the most vibrant guy and continually ahead of the curve. If I had to describe the plane, which I guess I am, I’d liken it to if Apple started an airline this is the plane they’d have, I call it the iPlane. It’s tricked out and comfortable, cool and fun and even a person with the most extensive ADD could find something to amuse themselves with for the duration of a cross-country flight. There’s movies, TV, seat-to-seat instant message, video games, mood lighting and even massage chairs in first class!

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The Box is an exclusive still relatively new lounge with investors like Rachel Weisz, Jude Law and Josh Lucas. It looks like a miniature theatre and on most nights the stage is set for some very creative performance art pieces – but that’s a blog for another day.

Last night it was packed with people there to see and celebrate Branson and his new affordable airline. Myself, I have the privilege of speaking to the trendmaster for a few minutes, then escaped the crowd- and went back to the familiar faces at Butter.


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