New York Fashion Week was finally back in-person again after a long 18 months, and this year brought all of the glitz and glam we've been missing. But between the models, celebs, trends and designer shows, a new aspect of our fabulous Fashion Week was born.
NYFW: The Shows decided to make yoga and mindful movement a priority at this year's 2021 fashion-filled week by having its first-ever official wellness partner. And who better to fit this designer shoe than everybody's favorite A-list activewear and lifestyle brand, Alo Yoga.
IMG Fashion Events and Properties President, Leslie Russo, explained the importance of this partnership saying, "I couldn't think of a better moment in time to announce Alo Yoga as our first official wellness partner for NYFW: The Shows as we venture out of lockdown. Continued wellness should be top of mind for us all as we find our way back this September, and we are so appreciative to Alo Yoga for their support of our fashion community."
NYFW: The Shows x Alo Wellness Dept. began on Thursday, September 9, with an immersive, invite-only event at Spring Studios in Tribeca. The exclusive experience offered several wellness touch-points, including a Kundalini yoga class and a rooftop meditative sound bath. The week of wellness continued the next day with ear seeding acupressure, intuitive readings, astrology card readings, aura photos and custom wellness lattes — a must-have during such an exciting, but tiring week of work!
Alo also hosted a slew of events at its New York-based sanctuaries located in Flatiron and SoHo, Monday, September 6, through Sunday, September 12. Attendees at the SoHo location got to experience a Wellness Gifting Suite full of the brand's beloved skincare collection, Alo Glow System. While at their Flatiron location, guests participated in mindful movement through daily yoga, meditation and breath-work classes.
Alo also put their fashion foot forward, scheduling appointments for press to preview their Spring '22 collection at their Flatiron sanctuary — and take our word for it, you won't want to miss purchasing these obsessively-stunning styles as soon as they hit their stores and site!
Between the peaceful wellness practices and gifting of their perfect products, Alo joined in on the afterparty fun with an invite-only night of dinner and drinks at Sutra — Alo's rooftop restaurant at their Flatiron sanctuary.
The L.A.-based brand did it right with Matthew Kenney Cuisine-curated vegan coursed passed trays, Casamigos-crafted Vitality Cocktails, Rumor-poured rosé and Alo-branded Polaroid pictures taken of all the gorgeous guests.
The star-studded guest-list was full of notables VIPs, including co-founder of Alo Yoga Danny Harris, singer G-Eazy, socialite Amelia Gray Hamlin, model and former Victoria's Secret Angel Lais Ribeiro, former NBA player Joakim Noah and more.
The fame-filled night was full of fun, music, mingling, dancing and — of course — photos, as Alo and their Fashion Week friends celebrated an extremely successful first partnership with NYFW: The Shows x Alo Wellness Dept.
Want to get in on the hype of everybody's favorite A-list lifestyle brand, Alo Yoga? Shop their highly-sought after apparel and wellness products now through our links below!
Shop Alo Yoga featuring their newest addition Sherpa Trench Coat, now back after selling out in a matter of hours last year!
Shop Alo Glow System's cutting-edge, clean skincare powered by amla superberries, nature's most potent source of antioxidants and vitamin C.