NEWSAnita Sun Leads with Purpose, Redefining Skincare Through Dermovia
Dermovia’s 3-Step At-Home Facial System
March 31 2025, Published 1:09 a.m. ET
To transform lives and industries, one must lead with purpose instead of just profit. This is especially true in skincare, where marketing gimmicks usually overshadow real results. Anita Sun, a medical esthetician and entrepreneur, believes true innovation comes from passion and expertise, and she embodies this philosophy.
Sun, with over 25 years of experience as a clinical esthetician, has developed a deep-rooted passion for skin health. As a second-generation skincare professional, she was immersed in the industry from a tender age. Her father, an Eastern medicine doctor, introduced her to the healing properties of herbal treatments. Meanwhile, her mother, a medical esthetician, taught her the science behind effective skincare. This early exposure made her view skincare as both an art and a science.
Sun naturally ventured into clinical esthetics, desiring to bridge the gap between cosmetic skincare and medical treatments. Many in the industry focus only on product formulations or dermatological prescriptions. Sun’s expertise isn’t confined to theories, prescriptions, or lab research. She has spent decades working with various skin concerns (e.g., acne, aging, hyperpigmentation, and sensitivity, as well as more severe conditions such as keloids, burns, and scars), understanding how different skin types respond to treatments. This hands-on and tailored approach has allowed her to create customized solutions that deliver real results.
The medical esthetician likens skincare formulation to the art of cooking: “Anyone can buy high-quality ingredients, but that doesn’t mean they’ll create a great dish. A Michelin-starred chef knows how to balance flavors, textures, and techniques to make something extraordinary. Skincare is the same.”
Sun stands out for bridging the best of Eastern and Western skincare philosophies, incorporating methodologies that focus on long-term skin health, balance, and hands-on techniques. This fusion is evident in the products of Dermovia, the transformative skincare brand she founded in 2015.
Dermovia aims to provide superior skincare that elevates everyday routines into professional treatments. “People shouldn’t have to choose between convenience and results,” Anita stresses. “I wanted to create products that deliver professional-level outcomes at home.
Understanding how a product is applied can be just as important as what’s inside it, Sun ensured the brand emphasizes methodology and application. For instance, Dermovia’s 3-Step At-Home Facial System goes beyond the traditional skincare routines that follow the standard cleanse, tone, and moisturize method by optimizing how active ingredients are delivered to the skin.
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“Think of your skin like a sponge. Water-based products absorb differently than oil-based ones, and layering them incorrectly can reduce effectiveness. Our method is designed to help the product deeply penetrate the skin, similar to how estheticians would layer treatments in a clinical setting,” Sun supplies.
Dermovia’s 3-Step At-Home Facial System starts with a deep-cleansing mask that removes impurities, unclogs pores, and refines skin texture. The brand’s Lace A Peel mask uses a breathable lace overlay inspired by medical gauze to enhance the detoxification process. “Think of it as a pore strip for your whole face—only much more advanced,” Anita explains.
After detoxifying, the skin needs to be replenished. Dermovia’s Lace Your Face mask delivers intense hydration with a unique compression design that molds to the skin, locking in moisture and maximizing ingredient absorption. “Think about how your skin behaves in water. It doesn’t prune immediately,” Anita states. “It takes time to absorb moisture, and if a product dries too fast, you’re losing that opportunity.”
The final step is locking in nutrients and creating a barrier to maintain hydration with the Glow Locking Barrier Shield Dry Mask, which uses Dermovia’s Bio-Melt Technology—a cutting-edge tech that releases active ingredients upon contact. People typically spend time cleansing and hydrating but forget that sealing it in is just as important for optimal skin health.
Anita Sun emphasizes the importance of a professional-grade facial experience that maximizes ingredient absorption through Dermovia’s innovative application techniques. She’s changing how people care for their skin by leading with purpose, illustrating that true innovation comes from expertise, passion, and a commitment to results.
Anita continues her clinical practice in addition to her entrepreneurial ventures. She continues to work as a clinical esthetician, treating patients with diverse backgrounds, ages, and skin conditions in med-aesthetic settings. Anita’s commitment to treating patients and clients personally underscores her desire to continue sharing her knowledge and expertise, even as she develops innovative skincare solutions through her brand, Dermovia.
This article is for informational purposes only and does not substitute for professional medical advice. If you are seeking medical advice, diagnosis or treatment, please consult a medical professional or healthcare provider.
