C4 Energy's Summer Launch Party in Beverly Hills Was the Place to Be: Photos

"Summer is an exciting time for our industry and our brand because that's when energy drink consumption peaks with consumers being more active and needing that extra fuel in their day. So as the Official Energy Drink of Summer™, we wanted to highlight how C4 Energy is the go-to energy drink with our product line that fits into your summer plans, regardless of lifestyle," Charles Hunter, Director of Experiential Marketing at C4, exclusively tells OK! in a statement.

He adds, "If you have fitness goals, we have a product (Performance Energy) for you. If you're spending the summer achieving creator or entrepreneur goals, we have a product (Smart Energy) for you. And if you like to spend your summers celebrating at concerts and festivals, we have a product (Ultimate Energy) for you. We are the only energy drink brand that can say that."

C4 Energy, the fastest growing energy drink brand in the U.S., is in the midst of launching its Official Energy Drink of Summer™ campaign — a 100-day cross country summer tour cementing the brand as the go-to energy drink.

As part of the exciting campaign, the brand will be popping up from Memorial Day to Labor Day all around the U.S. — from Los Angeles to Detroit to New York City.

Some events include Boots & Brews Country Music Festival in Santa Clarita on June 17, Ocean Beach Street Fair in Santa Monica on June 24, H-E-B Austin Symphony July 4th Concert and Fireworks, Faces of Fitness in Chicago on July 29 and C4 Energy Summer Fight Series at OTE Arena in Atlanta during each Friday of August.

During the events, C4 Energy will be sampling all three of their product lines: Performance, Smart and Ultimate. With this strategy, C4 Energy can learn more about their consumers.