
Chrome Horse Society Tequila & ELLE Kick Off NYFW With the Chicest Party in SoHo

NYFW started with a stylish splash as Chrome Horse Society Tequila and ELLE magazine.
Sept. 13 2025, Published 12:24 p.m. ET
New York Fashion Week started with a stylish splash as Chrome Horse Society Tequila and ELLE magazine hosted one of the most talked-about soirées of the season to celebrate the launch of ELLE Collections.

The fashionable crowd flocked to Sloane’s, a chic, beautifully designed restaurant tucked inside The Manner — a 97-room boutique hotel on a tree-lined SoHo street that feels like staying at the home of a stylish friend.
Inside the intimate yet buzzing space, fashion elite, influencers, and tastemakers mingled beneath the warm glow of Sloane’s signature lighting.
Notable guests included actor Jesse Metcalfe, singer Helene Immel, influencer Natalie Suarez (aka Natalie Off Duty), model Alex Lindquist, Chrome Horse founder Jack Morgan, and fashion icon Kevin Carrigan, to name a few.

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Many in attendance wore pieces from the debut of Elle Collections, adding an extra dose of runway flair to the room. As DJ Celeste spun an uplifting set, bartenders served three custom cocktails designed by cocktail chef Steve O showcasing Chrome Horse’s ultra-smooth tequila.
The star of the night? The Berry Rouge Margarita, which Jesse Metcalfe called “incredible.”
He also raved about the Cacao Noir Espresso Martini, describing it as “well balanced, really smooth, and with a great aftertaste,” adding that “clean and smooth are the perfect adjectives to describe Chrome Horse Tequila.”

With a guest list that read like a who’s-who of the fashion world, the evening quickly became the party to be at during the first days of NYFW — a reminder that when Chrome Horse Society and ELLE join forces, style and celebration go hand in hand!