NEWSEMBRACE YOUR ALTER EGO ‘Jaw-dropping’: Honey Birdette Releases New Campaign Ahead of Halloween
Sept. 18 2024, Published 1:00 a.m. ET
Lingerie label Honey Birdette has unveiled their latest campaign, ‘Embrace Your Alter Ego,’ showcasing an extraordinary collection of provocative lingerie and meticulously designed Halloween costumes. The campaign highlights the brand's commitment to pushing the boundaries of lingerie design, featuring stunning bras, daring bodysuits, and impressive outerwear pieces. The releases include a groundbreaking glow-in-the-dark collection and their unique glow bodysuit, which sold out within minutes last year.
“‘Embrace Your Alter Ego’ is all about the transformative power of lingerie,” says Kim Kidd, CEO of Honey Birdette. “We wanted to capture the excitement of dressing up for Halloween, whether you're headed to a party or creating an intimate moment at home. This campaign is a celebration of empowerment and self-expression, which are at the heart of Honey Birdette.”
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Set against the backdrop of a historic mansion, the campaign's visuals feature models Erin Michelle Cummins and Alice Palay. As they explore different personas, embodying the brand’s most exquisite designs. From intricate Italian lace catsuits to boldly styled bondage bras, each piece is crafted to inspire confidence and intrigue.
“Our goal was to create something that not only looks stunning but also feels empowering,” Kidd adds. “The entire team, including the animal handlers and models, brought this vision to life in an unforgettable way.”
Be among the first to view the campaign and shop the new releases at honeybirdette.com.
