NEWSExploring Heyshape's Commitment to Body-Positive Shapewear and Fashion
July 18 2024, Published 1:47 a.m. ET
Given their worldwide reach and online presence, e-commerce companies have a special chance to advocate diversity and inclusion. Every page on an e-commerce website can highlight a varied clientele and show how different items might appeal to different kinds of buyers. When consumers land on a website, they expect diversity; according to Statista, "over two-thirds of Americans believe that brands with big audiences are accountable for fostering diversity and inclusion." Moreover, Think with Google "found that 64% of consumers said they acted following an advertisement stressing diversity and inclusion." Serving a range of consumer needs not only draws in and keeps clients but also expands the base in fresh and interesting new directions.
HeyShape, a standout in the shapewear industry, exemplifies this approach. Their debut in March 2023, has quickly become a shining example of body positivity and inclusivity, engaging with contemporary design trends. A main factor behind the brand's success has been its dedication to understanding and satisfying the several needs of its consumers.
HeyShape's ethos rests on a strong awareness of its customer base. "When a brand first launches a product, often one or two target markets are in mind. And for a brief period it works. But you have to look beyond those one or two audience types to see who else could benefit from what you're selling if you truly want to develop and grow," states HeyShape's owner, Matthijs Otterloo. He adds "This proactive strategy entails interacting with consumers online, listening to comments, and using data analytics to pinpoint several demographics, preferences, and pain areas." This customer-centric approach guarantees HeyShape's products really appeal to a broad spectrum of women.
The vast array of sizes and styles HeyShape offers reflects their inclusive design philosophy. The company makes shapewear to fit women of all shapes and sizes so that everyone may discover the ideal fit. This inclusive methodology helps their clients to feel self-acceptance and belonging, so transcending simple physical comfort. "Product design should mostly focus on inclusiveness." Otterloo states. He underlines that every client should be at ease and confident about their purchases.
HeyShape's products are notable for their creative application of cutting-edge materials and deliberate design elements. Their shapewear promises ease of movement and targeted compression to smooth and sculpt the body, enhancing natural curves. HeyShape stands out from many rivals by this combination of comfort and support, which also speaks powerfully to women all around.
The success of Hey Shape is much influenced by their social media profile. The Instagram account of the brand offers a forum for interacting with followers, distributing user-generated content, and so fostering a positive body image—not only a storefront.
Looking forward, HeyShape is destined to keep on its innovative path of expansion. Incorporating the newest developments in shapewear technology and customer feedback, two new collections starting this summer will help the brand present even more choices for women looking for both comfort and style.
By concentrating on the needs and wants of actual women, Hey Shape's influence over the fashion and shapewear scene will surely keep increasing as they keep creating and innovating.
