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Somehow, some way, Black Friday is creeping up on us and within a month, holiday shopping season will be in full force! And although we love stocking up on our favorite finds and purchasing the perfect presents for everyone we love in our lives, we know that going shopping can be tiring and painful for our feet.
I mean come on, walking around a mall for hours on end in unsupportive shoes is pretty much a nightmare. That is why we have set out to find the most comfortable pairs of shoes made this year, so that we can help you take on your holiday shopping with ease and style — something not easy to come by in the footwear world!
Our number one solution to solve this shopping crisis is hands down FitFlop. This shoe company is ahead of the game focusing on the perfect combination of biomechanics, comfort and fashion to ensure their shoe-wears look cute in their styles while always staying comfortable.
FitFlop is different from its competitors because of their unique footwear technologies located inside every pair of shoes — making them the best go-to brand to stay ultra comfortable while on your feet all day holiday shopping.
Keep scrolling to check out seven of FitFlop’s unmatched footwear technologies below, so that you can pick out your perfect pair of shoes to wear all season long. Happy holiday shopping!
An ultra-flexible, superlight, flexible cushioning for all of their athleisure styles. This FitFlop footwear technology keeps your shoes lightweight, hardwearing and slip resistant. Its anatomically contoured footbed increases the foot-to-midsole contact for maximum comfort and contains flex lines cut across the bottom of the shoes to let your foot move more freely.
FitFlop's Rally Strap Metallic Leather Sneakers retail for $110.
This comfort-focused technology was created specifically for FitFlop’s range of platform shoes. This gives what is most times a hard-wearing heel, a now lightweight feel full of hidden cushions. Their secret is an underfoot cushioning inside a firm shell, paired with a slip-resistant rubber outsole.
FitFlop's Pilar Shearling-Lined Suede Platform Ankle Boots retail for $200.
This curated collection of shoes contains enhanced cushioning to minimize impact while on your feet, with anatomically contoured footbeds and durable, slip-resistant rubber outsoles.
FitFlop's Allegro Soft Metallic Leather Ballet Flats retail for $100.
This ultra-light, supersleek cushioning is ergonomically shaped for all-day comfort — perfect for a day (or month) full of holiday shopping. Their secret is an ultra-light, flexible air-foam cushioning complete with impact pillows in both the front and back of the shoe. And of course, an anatomically shaped footbed with built-in arch contour that hugs your feet in all directions.
FitFlop's iQushion Water-Resistant Neoprene Slides retail for $35.
This technology is at the heart and soul of FitFlop, having launched in their very first sandal back in 2007. This patent-pending, triple-density Microwobbleboard midsole was engineered by two pioneering British biomechanists. It delivers extraordinary comfort — not only absorbing shock but also diffusing underfoot pressure — by instantly increasing the contact area of the foot to the midsole.
FitFlop's Skandi Water-Resistant Ankle Boots retail for $160.
Footwear technology made for comfort, with two levels of targeted cushioning for amazing all-day comfort. The soft flat cushioning at the forefoot lets your foot spread, increasing foot-to-midsole contact and reducing underfoot pressure — proven from studies conducted at Salford University. It also contains an anatomically arched footbed for maximum comfort with firm cushioning at the heel.
FitFlop's Sumi Stretch Knee-High Boots retail for $200.
This footwear technology was created specifically for FitFlop’s WonderWelly boots to bring comfort to a traditionally uncomfortable style. Their contoured soles create an even weight distribution with a honeycomb heel design to absorb impact and a springy forefoot to help you "push off".
FitFlop's WonderWelly Short Rain Boots retail for $95.