NEWSGlow & Dew: Why SoloVegan’s Serum Is Gaining Ground With Gen Z
May 23 2025, Published 1:53 a.m. ET
Glow & Dew You Brightening Serum by SoloVegan is gaining steady traction among Gen Z skincare users. Unlike trend-based products that rise and fall with social media cycles, this serum has built credibility through user results and a methodical, transparent approach to formulation. Its appeal stems from clear ingredient communication, affordable pricing, and a focus on proven actives over aesthetic narratives.
SoloVegan, a brand rooted in Korean skincare practices and vegan principles, has distinguished itself by avoiding the noise of over-hyped launches. The brand prioritizes evidence-based outcomes and clean formulations that meet daily needs without added complexity.
Ingredients That Target, Not Irritate
Glow & Dew You blends three well-documented ingredients: 4% niacinamide, kojic acid, and Centella Asiatica. Each serves a distinct purpose in treating dullness and uneven tone. Niacinamide improves texture and reduces visible pores. Kojic acid interferes with melanin production, addressing hyperpigmentation. Centella Asiatica, or cica, calms irritation and supports the skin barrier.
“Each component was carefully reviewed during formulation to help ensure performance while being mindful of potential sensitivities,” said Kate Reyes, Marketing Manager at SoloVegan. This approach reflects the brand’s focus on controlled, purposeful formulation rather than experimental blending or guesswork.
The serum’s lightweight gel texture absorbs quickly. It leaves no residue and is suitable for layering under sunscreen or makeup. According to SoloVegan, the formulation underwent extensive research and refinement before finalization to ensure optimal performance and user experience. This reflects a long development process shaped by diverse user feedback across different skin types and climates.
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Function Over Fantasy
SoloVegan’s development process adheres to core principles: gentle layering, functional botanicals, and clear messaging. All ingredients are plant-based. Packaging is recyclable, and no animal testing is involved. These choices reflect a brand philosophy grounded in ethics without sacrificing performance.
The brand avoids emotional marketing or aspirational imagery. Product names are clear and labels emphasize ingredient roles rather than abstract benefits. Reyes explained, “Glow & Dew You brightens, soothes and hydrates in a single step.” That description is not decorative but a summary of the formula’s core functions.
In testing, users often reported reduced post-acne marks and improved skin comfort. One early tester, Mia (21), noted, “I stopped using concealer on my cheeks. This faded my dark spots in a month.” Her experience mirrors common feedback from those dealing with uneven tone and texture.
Built on Iteration, Not Influence
SoloVegan took 18 months to finalize Glow & Dew You. The process involved iterative testing and reformulation based on detailed consumer feedback. This long cycle contrasts with speed-driven brands that push out new products monthly.
“We did not want to ride the wave of what is hot for a month,” Reyes stated. “We wanted to create something people would still reach for in a year.”
The company also relies on ingredient credibility over social trends. While ingredients like mugwort, licorice root, and green tea are commonly mentioned in skincare spaces, SoloVegan uses them only when they contribute measurable value. Product choices are informed by proven anti-inflammatory and antioxidant properties, not fleeting popularity.
SoloVegan’s catalogue reflects this strategy. Rather than releasing a large number of SKUs, each item undergoes a process of validation through function and user relevance. The goal is not to overwhelm shelves but to provide formulas that serve specific needs and deliver reliable results.
A Steady Path Forward
Glow & Dew You is not marketed as a miracle or luxury item. It is part of a growing category of everyday-use skincare backed by consistent performance. Gen Z users are adopting it not for hype but for results.
SoloVegan is expanding its retail presence in Canada and the United States, including placements in Walmart Canada, Meijer, and King Soopers. The focus remains on building with intention rather than rapid scaling.
“The future of skincare is not about spectacle anymore,” Reyes concluded. “It is about formulas that do what they say—and doing it without compromise.”
For users looking beyond filters and flash, SoloVegan’s Glow & Dew You offers clarity and function in a space where overstatement has often clouded trust.
