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Hailey Bieber Is The Face Of Levi's New Vintage 501 90's Denim Campaign — Shop Now

hailey bieber gets flexible for levis ok
Source: Courtesy of Levi's/MEGA

Dec. 10 2021, Published 4:06 p.m. ET

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Levi's just launched their newest 501 jeans earlier this month, and who better to act as the face of the campaign than brand ambassador and supermodel Hailey Bieber?

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hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Levi's 501 90's are a new take on the classic, iconic and vintage Levi's jeans that were first produced all the way back in 1873. Made with a mid-rise and relaxed fit, these jeans are a total throwback to the 1990's styles we all know and love, which is why it is no wonder the 25-year-old loves them so much.

hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

“It’s cool to look upon an era that you were born into and just draw inspiration. Just the aesthetic of the photos of the ‘90s, the movies of the ‘90s, the fashion of the ‘90s. It’s just fascinating to me," Bieber said regarding the launch of Levi's new 501 90's denim.

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hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Levi's newly launched style comes in two medium washes — Mad Love and Drew Me In. Oh, and did we mention that they are absolutely affordable, retailing for only $98? Picking up a pair of these classic jeans with a 90's twist are a total no-brainer.

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hailey bieber gets flexible for levis
Source: Courtesy of Levi's/MEGA

Keep scrolling to check out Levi's new 501 90's for yourself, and shop for yours today to start rocking Hailey Bieber's signature style and go-to denim brand this season!

In love with Levi's new vintage 501 90's jeans? Shop the denim directly through OK! below!

hailey bieber face new levi   campaign shop
Source: Levi's

Levi's 501 90's Original Women's Jeans retail for $98.

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