NEWSHere's Why Affiliate Marketing Benefits Online Casinos | 2024
Oct. 16 2024, Published 1:50 a.m. ET
The affiliate marketing model is still big business in 2024. Online casinos are well known for being a reliable revenue source for clever affiliate marketers, with far bigger kickbacks than other affiliate programs like Amazon or Spotify. But what’s in this marketing model for the casinos themselves, and are they truly getting a good return on it?
Whether we’re talking about discovering the best US casinos with no deposit bonuses - which in and of itself makes up a massive target market - or any other part of the world, affiliate marketing sites can help casinos generate substantial revenue. Just take a look at the successful NoDepositCasino.guide site, and take a leaf out of their book
Diversity in Marketing Techniques and Channels
In-house marketing teams can be highly effective with the right mix of people, processes, ideas, and budget. But for everyone else, it’s up to the marketing department and higher-ups to figure out how to do a better job without the exact right mix of in-house resources.
For some companies, this means harassing the C-suite for a higher budget, new hires for the team for fresh ideas, or cool new tools to use. For other marketing teams, they realize there is power in outsourcing some of the heavy lifting over on the marketing side - which is where affiliate marketers come in. These affiliates run diverse campaigns and marketing tactics across a wide range of channels and audiences, something an internal marketing team could never accomplish alone. This creates a new marketing spin every time, too.
A Unique Perspective Each Time
Every creative thinks differently and an affiliate marketer is no different. While there are plenty of courses out there that teach people how to run “Affiliate Marketing 101”, truly growing a successful marketing campaign, site, or brand, is far more nuanced than just “Follow these steps for succe$$$!”
An affiliate marketer with teeth in the game refines and hones their strategies over years of work, study, and data-driven insights. Each affiliate marketer is different and therefore will have different techniques, making for a new marketing perspective each time, which keeps casino marketing fresh.
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Deferred Advertising Risk
Some casino licensing jurisdictions have some pretty strict advertising laws if you’ve never investigated the nitty gritty here. These include caveats such as not advertising an hour before a football game on a broadcast channel. These rules surrounding advertising are always in a state of flux and change significantly from place to place in the world.
Now, casino companies are aware that this advertising is tricky, and the operators can face steep fines if they do not comply with the rules. Instead, they can transfer this risk by putting it in the hands of their affiliates. This way, it is up to the affiliate marketer to be aware of the rules of advertising, otherwise they will be the ones in trouble for flouting the rules. While the operators themselves can sometimes still get in trouble due to their affiliates breaking the rules, this is generally less of a serious issue than if the marketing itself originates from inside the building.
Broader Audience Reach
Affiliate marketers come from all walks of life and all regions of the globe. That means that your favourite Twitch streamer could be a casino affiliate, one of the mums on your Facebook group at school could be an affiliate or the blog you’ve read for the last five years could be an affiliate. This diversity of affiliate marketers means that casinos can reach far broader audiences in more places than if they were to run their marketing campaigns. Affiliate marketing is more of a grassroots or guerilla-type marketing style, for the most part, although some affiliates are very polished operations.
The Ability for Casinos to Concentrate on Core Business Activities
Outsourcing marketing to others simply makes sense. If your core business is selling cakes, your main goal isn’t to have amazing images, videos, and social content to try and market your business - that’s just to help you sell products. If no one on your team has that experience or the ability to upskill, you’d hire someone a couple of days a month to help you.
The same goes for casino marketing. The core business here is making money from casino games. Now, while a casino might have a bigger team, and so have a marketing department, there are probably more marketing goals than they can achieve internally.
The slice-of-the-pie model that affiliate marketing works on to deliver profits to marketers is also a win-win situation. See, while you’d have to pay a marketer for your cake shop, affiliate marketers get a sum or percentage on each customer or customer spend at the casino. This means that casinos have no up-front costs if the marketer doesn’t get any business.
