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HOT PICS! Kate Beckinsale, Kendall Jenner and More Stars Step Out at Star-Studded Oscar Weekend Parties

OK! HOT PICS GALLERY
Source: MEGA

OK! has pictures of the hottest celebrities out and about this month.

March 16 2026, Published 11:05 a.m. ET

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OK! has pictures of the hottest celebrities out and about this month.

Scroll Down To See what all your fave celebs have been up to this Awards Season

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katebeckinsale
Source: MEGA

Kate Beckinsale at the Elton John AIDS Foundation Academy Awards viewing party held at the West Hollywood Park on March 15, 2026 in West Hollywood

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kendall
Source: MEGA

Kendall Jenner on the red carpet for the Vanity Fair Oscars party on Sunday March 15th 2026.

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maya rudolph oscars
Source: Getty Images

Maya Rudolph stunned at the 98th Annual Academy Awards on Sunday, March 15, with her makeup courtesy of Well People.

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martha
Source: Yvonne Tnt/BFA

50 Cent joined Martha Stewart to celebrate the opening of The Bedford by Martha Stewart at Foxwoods Resort Casino

On Friday, March 13, 2026, Foxwoods Resort Casino hosted an exclusive grand opening celebration for The Bedford by Martha Stewart, the lifestyle icon’s second restaurant and her first on the East Coast. Located within the resort’s Grand Pequot Tower, the highly anticipated dining destination officially opens to the public on Saturday, March 14, welcoming guests into a warm, residential-inspired setting modeled after Martha Stewart’s historic 1925 farmhouse in Bedford, New York. The restaurant reflects Stewart’s signature style and passion for entertaining, paired with a menu of her most beloved dishes and seasonal favorites.

The afternoon began with a ribbon cutting ceremony officiated by Martha Stewart, Foxwoods President and CEO Jason Guyot, the Mashantucket Pequot Tribal Nation Tribal Council and the Marquee Brands executive team, celebrating the official debut of the restaurant. The celebration continued that evening with a grand opening celebration attended by 50 Cent, Christie Brinkley, Craig Melvin & Lindsay Czarniak, Sunny Hostin, Johnny Weir, Chef Kwame Onwuachi, Ross Matthews, and Candace Bushnell.

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nic
Source: Courtesy for Diana Zapata for Smirnoff Ice

Jeremiah Brown and Nic Vansteenberghe surprised crowds with the new Smirnoff Ice Icy Island when they popped up in Fort Lauderdale.

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smg
Source: Ryan Hebert Photography

Sarah Michelle Gellar and Freddie Prinze Jr.’s at his 50th Birthday Celebration at Juniper Garden at 1 Hotel West Hollywood, featuring signature cocktails from Aspen Vodka.

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wayfair
Source: Wayfair

Charles Barkley brings his game-day mindset to Wayfair’s latest Wayborhood campaign.

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vera
Source: Bre Johnson/BFA.com
  • Vera Wang attends the Citizen 50th Anniversary of Eco-Drive Innovation Celebration at the Guggenheim Museum on March 19, 2026 in New York City.

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    derek
    Source: Steve Kasuba/PR Raconteur

    Members Only: Palm Beach star Rosalyn Yellin was congratulated by Dancing with the Stars alum and judge Derek Hough after winning the Mirror Ball, the Lois Pope Award, and the People’s Choice Award at the Sixth Annual Dance the Night Away Gala held March 13 at The Breakers Palm Beach. The charity event, presented by the Rotary Club of Palm Beach, raised $1.3 million for Cancer Alliance of Help & Hope, supporting financial assistance and services for local cancer patients and their families.

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    urban outfitters
    Source: Urban Outfitters

    Urban Outfitters hosted an evening at its Herald Square store in NYC to celebrate the latest installment of its On Rotation series. This in-store initiative transforms retail into an immersive cultural experience through shop-in-shop takeovers, live programming, and interactive moments. Guests enjoyed a live performance by indie-pop artists Thomas Day and Juliet Ivy along with lite bites from Wafel & Dinges, customization activations, and interactive programming throughout the space. The event brought the concept of On Rotation to life, turning the store into a destination for discovery, community, and shared creative experiences.

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    aperol
    Source: Angel Montalvo | Blanco Media Group

    Coco & Breezy toast to golden hour at the Aperol Day Club in Miami with an Aperol Spritz.

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    taja abitbol
    Source: Supplied Taja Abitbol

    Taja Abitbol ahead of the Members Only: Palm Beach reunion

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    jana craig
    Source: Luke Gresback, Deutsch

    JaNa Craig on set filming Credit One Bank's reality dating show, You're The Credit One For Me, premiering on March 19.

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    derek
    Source: Paul Tripaldi

    Master of Ceremonies Derek Hough and Paul Tripaldi, president of the Rotary Club of Palm Beach, at the Dance the Night Away Gala hosted by the Cancer Alliance of Help & Hope on March 13. Dancing alongside Francesca of Fred Astaire Dance Studios in West Palm Beach, Tripaldi raised more than $16,000 for the nonprofit, contributing to an impressive $1.3 million raised overall during the gala. His performance also earned him the evening’s “Most Charismatic” award.

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    renate reinsve
    Source: mega

    2026 Best Actress nominee Renate Reinsve made her Oscars red carpet debut at the Academy Awards with luminous, camera-ready skin created by celebrity makeup artist Emily Cheng using Vita Liberata Body Blur and the Pyramid Body Brush. Nominated for her role as Nora Borg in Sentimental Value—her first Academy Award nomination—Reinsve stepped onto Hollywood’s biggest stage with Cheng’s signature fresh, skin-first approach, incorporating Vita Liberata’s cult-favorite Body Blur to deliver soft-focus luminosity and a seamless, airbrushed finish.

    The hydrating, transfer-resistant body makeup helps blur uneven tone while adding radiant warmth to the décolletage and body—making it a trusted final step for red carpet moments where high-definition photography and couture gowns require flawless, long-lasting skin.

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    snif
    Source: Alison Su

    Mikayla Nogueira poses with Snif co-founders Bryan Edwards and Phil Riportella at the celebration launch party for their collaboration fragrance, Only Sunshine ($68) — Mikayla’s first-ever fragrance — held at Harriet’s Lounge at 1 Hotel Brooklyn on Thursday, March 13.

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    patrick
    Source: Ketel One Vodka

    After a packed year of film and TV projects, business ventures, and major personal milestones, Patrick Schwarzenegger is finally taking a day off – and he’s sharing exactly how he likes to spend it.

    Today, Ketel One Vodka is debuting a new creative campaign starring Patrick in his role as the brand’s Spirit Advisor, titled “The Spirit Advisor’s Day Off.” The social-first video series follows Patrick as he swaps a busy schedule for a slower-paced day filled with his favorite simple pleasures: brunch with friends, tee times on the golf course, and lounging poolside.

    Along the way, Patrick shows how he unwinds with some of his go-to martinis including the Espresso Martini, Dirty Martini, and a fresh seasonal twist – the Tomatini – highlighting how cocktail culture is moving into daytime social moments.

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    whitney
    Source: Vivien Kililea, Getty Images

    Whitney Port popped by the Tequila Don Julio cocktail bars at the annual Elton John Aids Foundation Academy Awards Viewing Party and After-Party.

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    brooks
    Source: Raising Cane's

    Brooks Nader brought game day glam to the Raising Cane’s suite at the Fanatics Flag Football Classic at BMO Stadium, Los Angeles on March 21, 2026.

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    kristen
    Source: mega

    At the 98th Annual Oscars Academy Awards, presenters and Bridesmaids co-stars Maya Rudolph & Kristen Wiig stunned in glowing looks on behalf of Well People, featuring the newly launched Skinforia Serum Foundation ($30) and Expressionist Curling Mascara ($20).

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    jvn
    Source: Brit Perkins for Create & Cultivate

    Create & Cultivate hosted its Future Summit today at Assembly Hall in Austin, drawing more than 6,000 founders, creators, executives, and investors for a full day of conversations about the future of business, technology, and culture.

    Hosted by Create & Cultivate Founder Jaclyn Johnson and CEO & Partner Marina Middleton, the one-day summit featured keynote conversations and panels with leading entrepreneurs and creators shaping today’s business landscape.

    Keynote speakers included Jonathan Van Ness (Founder, JVN Hair), Codie Sanchez (Founder & CEO, Contrarian Thinking), and Hayley Williams and Brian O’Connor (Co-Founders, Good Dye Young).

    Additional speakers included Allison Ellsworth (Co-Founder, Poppi), Vivian Tu (Founder & CEO, Your Rich BFF), Susan Yara (Founder, Naturium), Rebecca Shostak (Co-Founder & CEO, Flodesk), Tezza Barton (Founder, Tezza), Vanessa Rissetto (RD, CEO & Co-Founder, Culina Health), Evange Petrakis (Founder & Designer, EP Jewels), and Lilliana Vazquez (TV Personality & Creator).

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    jc
    Source: JCPenney

    JCPenney debuts their Spring 2026 collection on “The Other Paris Runway” in Paris, Texas on March 13, 2026, proving that real fashion, worn by real people, doesn’t have to be unattainable.

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    alma
    Source: mega

    Actress Alma Jodorowsky wore Mellerio jewelry to the 2026 Academy Awards in Los Angeles, selecting pieces from the maison’s Pierreries collection.

    For the evening, she paired the Pierreries Citrine Necklace - crafted in yellow, green, and rose gold and set with 22 citrines - with the Pierreries Cascade Citrine earrings and Pierreries Girandole Amethyst earrings, creating a vibrant composition of warm citrine tones and amethyst.

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    shaboozy
    Source: Fadwa Ward for Spotify

    Spotify x Coca-Cola Hosts Meet & Greet with Shaboozey at the Houston Rodeo.

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    pete
    Source: Crocs

    Crocs has officially announced that actor and comedian Pete Davidson is their newest brand ambassador, bringing his signature, unapologetic vibe to the table.

    Pete is front and center in Crocs’ latest 360-degree campaign, spotlighting the legendary Classic Clog. If anyone embodies the spirit of “Do Your Thing,” it’s Pete. He’s raw, authentic, and unapologetically himself. This campaign champions that same energy, inspiring everyone to embrace their quirks and confidently own their individuality.

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    noah
    Source: Lu Chau

    Noah Kahan attends the Collider Media Studio hosted by Cinema Center by Twenty35 Agency, sponsored by Hendrick’s Gin.

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    doechi
    Source: @doechii/Instagram

    If you’ve ever wondered how Doechii’s skin always looks so smooth and glowy, turns out one of her go-tos is surprisingly affordable. Doechii posted using BYOMA’s Brightening Body Lotion, a $13.99 body-care staple that hydrates while visibly brightening and smoothing skin.​

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    livvy
    Source: Livvy Dunne

    Former LSU gymnast and content creator Livvy Dunne shares Accelerator Active Energy on her Instagram Story ahead of the World Baseball Classic Semifinals. The zero-sugar energy drink delivers a clean caffeine boost from green coffee bean and green tea and is NSF Certified for Sport®.

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    bella
    Source: mega
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    dj
    Source: Mage Buse

    Mage Buse for Austin Proper Presents DJ Walshy Fire of Major Lazer.

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    alex
    Source: supplied

    On Friday, March 13, Alex Morgan stepped out in Washington, D.C. to celebrate community soccer with local youth during a special event with CVS Health at Audi Field. Morgan helped unveil Garfield Park Bridge Spot as the first community multiuse soccer field in a new initiative designed to expand access to safe places for kids and families to play.

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    rei amia
    Source: Sandy Nicha

    Makeup artist Sandy Nicha prepped Oscar winner Rei Ami prepped her Academy Awards glow with JOSIE MARAN Whipped Argan Oil Body Butter in Golden Hour layered with 100% Pure Argan Oil.

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    oscars
    Source: Mark Von Holden / The Academy

    EJAE celebrates an Oscars win for Best Original Song with Tequila Don Julio 1942 alongside co-writers Joong Gyu Kwak, Mark Sonnenblick and Yu Han Lee at the 98th Oscars Governors Ball.

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    grace
    Source: mega

    Vanity Fair Oscars Afterparty “get the look” hair breakdown for Grace Van Patten and Jackson White created by Celebrity Hairstylist Dom Forletta, sponsored by Paul Mitchell.

    Inspiration from Dom Forletta: “For Grace Van Patten, the inspiration referenced by Georges Chakra, reimagined through a more modern lens while ensuring the style complemented the dress. Jackson White’s look had a bit of edge, so we styled his hair with a messy, lived-in texture to complement the overall vibe.”

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    kehlani
    Source: Pablo Cabrera

    Grammy-winning R&B singer Kehlani kicked off the night at the PATRÓN Tequila Club before taking in the LA Clippers vs. Chicago Bulls game at Intuit Dome on Friday, Mar. 13, in Los Angeles.

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    dixie
    Source: BFA

    Darren Dzienciol Hosts Annual OSCAR Eve Party Presented by Sejaro and Powered by Vivienne Sabó Paris.

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    ella
    Source: Courtesy of Ella Halikas

    Ella Halikas attended the annual Darren's Annual Oscar's Eve Party this past weekend.

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    yung
    Source: Leah Elizabeth Rucinski

    Michelle Kash turned heads at Elton John’s Oscar Party in a striking look by Maticevski, the label behind the creative vision of designer Toni Maticevski.

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    ashley
    Source: Stephen Olker and Erika Goldring

    Ashley Park attended the SXSW premiere of Basic wearing pieces from Kendra Scott’s Fine Jewelry Collection.

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    olivia
    Source: The Hapa Blonde

    Olivia Jade is spotted walking through NYC’s West Village streets carrying a bubba water bottle.

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    rebecca
    Source: Rebecca Smith

    Rebecca Minkoff, Co-Founder of Female Founder Collective attends the Female Founder Collective’s Founders Dinner during SXSW in Austin.

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    questlove
    Source: Austin Proper

    Questlove spins at Proper Presents during SXSW in partnership with Gold Sky Productions and Maniball Tequila at the Austin Proper on March 15, 2026.

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    mary
    Source: courtesy of Corcino Productions

    Reality stars Scheana Shay and Mary Fitzgerald Bonnet were spotted celebrating awards season at the exclusive Jet Set Confidential pre-Oscars gifting suite on March 13 at AKA Beverly Hills, where STK Steakhouse delivered one of the afternoon’s standout culinary moments.

    During the terrace reception just steps from Rodeo Drive, guests enjoyed a stylish lineup of STK signature bites including crispy rice with spicy yellowtail, tuna nori tacos, Wagyu pinchos with gochujang glaze and the brand’s iconic Lil BRGs. The spread also featured indulgent tater tots topped with caviar, crème fraîche and chives, paired with specialty cocktails like the Spiced Watermelon and a classic Espresso Martini.

    The invite-only Jet Set Confidential experience brought together celebrities, tastemakers and luxury brands for an afternoon of wellness, travel and hospitality activations, with STK adding a vibrant culinary highlight to the pre-Oscars celebration in Beverly Hills.

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    ciara
    Source: Photo by Daniel Boczarski/Getty Images for Gilead Sciences

    Grammy-winning cultural icon and global superstar Ciara, noted HIV advocate Dr. Leo Moore, and famed media personality Loren LoRosa attend the Amplifying HIV Prevention Through Pop Culture and Music panel at SXSW on March 14, 2026 in Austin, Texas. Presented by Gilead Sciences, the panel discussion puts HIV prevention center stage and explores how music and culture can drive awareness, break stigma, and inspire open conversations about HIV prevention.

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    jamie
    Source: Photo credit Mark Sagliocco shutterstock

    Jaime King and Tina Win owned the red carpet at the MovieMaker Magazine Oscar Party during SXSW, at CinemaCenter, embodying the intersection of Hollywood polish and Austin’s creative pulse. King’s effortless sophistication in pink, met Win’s vibrant energy, heightened by her dynamic live performance that had the room buzzing long after the final note. Surrounded by filmmakers, artists, and industry power players, the evening unfolded as a true SXSW moment full of fun and energy celebrating Hollywood’s biggest night in Austin. The event was presented by TBK Productions, JOPR, Hendricks Gin and Peroni USA.

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    himish
    Source: Daniel Boczarski Getty Images 

    Himesh Patel steps out at the MovieMaker Magazine Oscar night celebration at SXSW, held at Cinema Center, where the energy carried well into the early morning hours. With a standout live performance from Tina Win setting the tone, Hendrick’s Gin cocktails and Peroni beer flowing, and a packed room of filmmakers and tastemakers dancing late into the night, the event, presented by JOPR and TBK Productions, captured the true spirit of celebration at the intersection of film, music, and culture.

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    Embedded Image
    Source: Daniel Boczarski Getty Images 

    Joseph Marcell and Jimmy Akingbola strike a full-circle moment at the MovieMaker Magazine Oscar Night celebration at SXSW, presented by Hendricks Gin and Peroni, where the two actors who both played the Legendary Geoffrey on The Fresh Prince of Bel-Air and its bold reboot Bel Air on Peacock, reunited for a bit of TV History!

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    aerial
    Source: Silk

    Big Ten alum and pro basketball star Aerial Powers surprises fans with the ultimate protein-packed power assist – new Silk Protein, complete with 13g of plant-based protein – at the Big Ten Men’s Basketball Tournament Semi-Finals.

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    jillian
    Source: Photo by Vivien Killilea/Getty Images for Debbie Durkin

    Jillian Bell attends the ECOLUXE Luxury Lounge, benefiting Wagmor Pets Dog Rescue, on Friday, March 13th, 2026 in Beverly Hills, California.

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    nick carter
    Source: Las Vegas Motor Speedway

    Nick Carter sits with YouTube star Blippi at the 2026 Pennzoil 400 presented by Jiffy Lube at Las Vegas Motor Speedway on Sunday, March 15th.

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    mckenzie
    Source: @maddieziegler/Instagram

    Actresses and Best Friends Maddie Ziegler and Iris Apatow Twinned in Matching Archive Betsey Johnson Slip Dresses at SXSW.

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    derrick
    Source: Derrick White x Samuel Adams 

    Celtics star Derrick White celebrates his first Jimmy Fallon appearance with his favorite Samuel Adams beers from the “Our City. Our Beer.” Variety Pack.

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    wwe
    Source: Photo courtesy of TurboTax

    WWE Superstar Liv Morgan visits the new TurboTax Store in Williamsburg, Brooklyn to meet with local fans ahead of the tax filing deadline.

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    jana
    Source: supplied

    Every friend group thinks they deserve their own reality show — and now one actually can. Truly Hard Seltzer is launching Truly Unscripted: Spring Break, an open casting call giving one real friend group the chance to star in their own three-part reality TV miniseries.

    The winning crew will head to an all‑expenses‑paid beach house in Florida from April 16–19, where a full production team will be on hand to capture every moment. Their Spring Break adventure will premiere as a three‑part series on YouTube this spring.

    And to kick off the casting search, Truly is teaming up with Love Island fan‑favorite JaNa Craig. A longtime partner — and someone who knows the reality‑TV world firsthand — she’s lending her stamp of approval to help find the next breakout friend group. JaNa shared her role in the casting process to her followers on Instagram here.

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    guillermo
    Source: Austin Nelson

    Mexican icons Guillermo del Toro and PATRÓN Tequila team up for the acclaimed filmmaker’s first-ever commercial, “The Perfect Pour.”

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    broadway
    Source: Andy Henderson/Edge at Hudson Yards

    The Broadway cast of Proof visits Edge at Hudson Yards.

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    alix
    Source: Jack Skelley

    This past weekend, SIPMARGS’ investor and brand ambassador Alix Earle electrified Boston, Massachusetts, making appearances at local hot spots including C'est Bon Market & Liquors, Liquor Hub Somerville, Loco Taqueria & Oyster Bar, The Grand Boston, Scorpion Bar, finishing off with an appearance at Memoire Nightclub.

    Promoting her ready-to-drink sparkling margarita brand, Alix signed cases at the local liquor stores and drew massive crowds as she got behind the bar to hand out cans, SIPMARGS hats, and pose for photos with fans.

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    hp
    Source: Ron Asadorian/Anna Rothschild PR

    Secret Lives of Mormon Wives star Whitney Leavitt didn’t just toast her record-breaking turn as Roxie Hart in Broadway's Chicago; she made it permanent. The performer hosted a private, late-night fête at ZOI Nomad and its downstairs lounge, Ten11, at 19 W. 31st St., where she stunned guests by getting a commemorative tattoo in the middle of the party alongside castmates. The buzzy night was hosted by owner Onur Safak. The hotspot has quickly become a magnet for boldface names, with regulars including Jessica Alba, Alec Baldwin, Hilaria Baldwin, Angela Bassett, Courtney B. Vance, Jack Whitehall and Candace Bushnell.

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    maude
    Source: Daniel Boczarski

    Maude Apatow celebrates the "Poetic License" premiere with a Baskin-Robbins ice cream cake on March 17, 2026 in Austin, Texas.

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    hulu
    Source: Photo by Paul Archuleta/Getty Images

    Hulu’s ‘Love Story' breakout star, Noah Fearnley, attends the Popsugar x Affinity Nightlife's Awards After Party at Skybar on March 15, 2026 in West Hollywood, California.

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    rachel
    Source: PetSafe

    PetSafe Partners with Rachel Bilson to Support Fostering Through ASPCA.

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    hp
    Source: Marsin Mogielski/ Anna Rothschild PR

    Candace Bushnell spent the afternoon at ELIUT Salon for a glam day ahead of upcoming appearances, joined by her iconic glam team — hairstylist Eliut Rivera, makeup artist Robyn Narvaez, and colorist Lisa Estrige. The intimate session offered a behind-the-scenes look at the celebrated author getting camera-ready, with the powerhouse team perfecting her look for what’s next.

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    sau lee
    Source: Sau Lee

    Alexandra Leclerc at the F1 Grand Prix of China at Shanghai International Circuit wearing Sau Lee on March 14th, 2026.

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    lance
    Source: Scott Roth

    Lance Bass Sips the "All Love Santa Margherita Frosé" at the 2026 Miami Open.

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    kathy
    Source: Photo by Jon Kopaloff/Getty Images for Threads

    Kathy Hilton and Crystal Kung Minkoff attend the Threads x Dear Media Reality TV Greats Dinner at Alba on March 18, 2026 in Los Angeles, California.

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    estee
    Source: Estée Lauder

    Estée Lauder and Diane von Furstenberg Celebrate the Launch of InCharge – 3.18.26.

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    nicky
    Source: Michael Simon/Getty Images for La Coqueta

    Nicky Hilton celebrates the launch of her Nicky Hilton x La Coqueta capsule collection at The Rotunda at The Pierre in New York City on March 18, 2026.

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    lala
    Source: supplied

    New York City Asian-Fusion restaurant Sei Less announced that it partnered with actress and entrepreneur La La to create a limited-edition, signature dish called the “La La Lo Mein” as part of its Women’s History Month celebration.

    La La worked directly with the Sei Less chef Allen Ma to conceptualize and develop the new dish, which was inspired by her favorite flavors across Asian-Fusion cuisine and features lo mein noodles with shrimp, lobster, pineapple, pumpkin, red bell pepper, baby bok choy and La La’s secret sauce.

    The dish is available for purchase at Sei Less and exclusively through Mother’s Day Weekend, marking the restaurant’s first-ever collaboration on a limited-edition, signature menu item. Guests can order the dish à la carte as part of the restaurant’s main menu offerings for $35.

    La La is a longtime and frequent guest of Sei Less, which has become one of New York City’s go-to restaurant destinations for celebrities and athletes such as Cardi B, Kevin Hart, Mark Wahlberg, J. Cole, Druski, 50 Cent, Kevin Durant, Jaylen Brown and many more.

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    kim
    Source: Kim Gravel 

    Kim Gravel’s viral QVC moment sparks major buzz online as she launches Selling with Soul, a social selling masterclass designed to help everyday women build authentic, profitable brands by leading with confidence, connection, and purpose.

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    swx
    Source: Photo credit Slaven Vlasic / Getty Images for JOPR

    Filmmaker and star George Zouvelos joins acclaimed actor John Kapelos, best known for his iconic role in The Breakfast Club, on the red carpet at the New York premiere of Once a Week for Life at Cinema Village, where they joined the rest of the cast in celebrating Zouvelos’ gritty, New York-set crime thriller which is hitting screens on April 14th distributed by Stonecutter Media. Following the screening and a Q&A at the theater, the cast and crew then went on to celebrate at The Eighth, Chelsea’s newest hotspot.

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    mel b
    Source: supplied

    World-renowned pop icon, TV personality and wellness advocate Melanie Brown MBE has been unveiled as the new Global Brand Ambassador for the multi award-winning, premium Revive Collagen Menopause range, marking a major milestone in the brand's mission to support women through every stage of their menopausal journey.

    As one of the world's most recognizable female figures, Melanie brings authenticity and passion to the partnership, driven by her longstanding commitment to women's health and empowerment and her desire to open up the conversation around menopause for women navigating this stage of life.

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    cardi
    Source: Zevia

    In a culture saturated with artificial everything, from fake ingredients in drinks to AI-generated advertisements, better-for-you beverage brand Zevia (NYSE:ZVIA) and global superstar Cardi B are cutting through the noise. Today, they announce a multi-year partnership that pairs Zevia’s zero fake, zero sugar soda with an artist who has built her empire on one non-negotiable principle: keeping it real.

    As consumers increasingly demand transparency from the brands they support (source), this partnership brings together two cultural challengers who believe honesty, confidence, and simplicity should never be compromised. Zevia has built its reputation on radical transparency and is a staunch defender of real ingredients, while Cardi B has taken a similarly unfiltered approach to connecting with her fans, saying what she means and standing by it.

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    sarahj
    Source: Steve Lucero/BFA.com

    Sarah Shahi attended Cult Gaia Nowruz - Persian New Year 2026 Celebration.

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    mel b
    Source: Tommaso Boddi, GETTY IMAGES

    Revive Collagen celebrated the appointment of global pop icon Melanie Brown MBE as its new Global Brand Ambassador with an exclusive rooftop event on Thursday, March 19. The evening marked a major milestone for the ingestible wellness brand as it continues to expand its presence in the US market and champion the conversation around menopause and women’s wellbeing.

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    cats
    Source: Andy Henderson

    Sydney James Harcourt as Rum Tum Tugger in CATS: The Jellicle Ball now in previews at the Broadhurst Theatre.

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    sxsw
    Source: Claire Hughes

    Emerging alternative hip hop and pop R&B artist Booqoo joined Rod Rhaspy at the Congress Block Party this week during SXSW in Austin.

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    brooke
    Source: BFA: (Nina Fernandez)

    The Fray kicked off the Aspen Snow Ball weekend with a high-energy benefit concert for COSF at the Aspen Art Museum, alongside partners Campari Group, Aero, and EarthRoamer, with Rachel Zoe, Brooke Burke, and Nicky Whelan in attendance.

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    iliza
    Source: Lu Chau

    Pressman Films hosts the cast and filmmaker premiere party for Chasing Summer with Cinema Centre, Hendrick’s Gin, and Twenty35 Agency.

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    kathy
    Source: Justin Sean Weiss

    LoveShackFancy founder Rebecca Hessel Cohen surprises Kathy Hilton with Baskin-Robbins Vintage Cakes during the launch of the brand’s new Sweetheart Fragrance.

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    biebs
    Source: Bahareh Ritter

    Fanatics CEO Michael Rubin, Fanatics Studios CEO Michael D. Ratner, Justin Bieber, Lauren Ratner, Hailey Bieber at Fanatics Flag Football Classic.

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    Mark Ruffalo, Rainn Wilson, and Penn Badgley have come together to call for the release of Peyvand Naimi, a young Iranian man reportedly facing severe persecution due to his faith.

    The video brings together prominent voices in entertainment to spotlight a broader human rights issue that has received limited coverage, particularly around the treatment of Baha’is in Iran.

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    hannah
    Source: Courtesy of Disney+ and Hulu

    To celebrate the “Hannah Montana 20th Anniversary Special” on Disney+ and Hulu, Maybelline New York and Disney+ teamed up to bring fans the ‘Best of Both Worlds’ with two immersive pop-up experiences in Los Angeles (March 21–22 at The Grove) and New York (March 28–29).

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    ellie
    Source: Brandon Todd, New York Liberty

    Ellie The Elephant rocks custom sunnies to celebrate Sunglass Hut being named Official Sunglass Partner of The New York Liberty.

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    jack
    Source: Miguel McSongwe 

    Jack’s Dining Room celebrated with Tequila Don Julio 1942 on stage at Yes Chef Food Festival in Los Angeles on Saturday, March 28.

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    barbie
    Source: For Your Soul

    For Your Soul teams up with Barbie Ferreira on a limited-edition capsule inspired by everyday rituals.

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    mia
    Source: Ventigoth

    Mia Moretti closes out Miami Music Week on Sunday March 29th with a custom engraved Tequila Don Julio 1942 bottle for her record label, Spaghetti Moretti Records, at the labels second annual showcase.

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    charity
    Source: Micheal Bezjian 

    Pictured: Lindsey Shaw, Elissa Kapneck, Peter Kallinteris, Jonathan Stoddard, Gabriela Graves, Amanda Holquin, Daniel Curtis Lee, Rania Hosseini-Soto, Mason Santamaria, Reagan Galasso, Daniela Dolan, Asher Hazard, Ariel Thio, Trey Ruffino, Brady Michael Wolfgram, Nikita Cassidy, Leonie Cassidy, Alice Albinder, Preston , Katina Muller, Bailey Acosta, Ariya Proctor, Dan Wolfgram, Abby Gonzalez, Victoria Collins, Jackson Collins, Amara Sanches, Darci Sivasubramanian, Stella Piagentini, Josephine Bowden, Olivia Bryce, Zuriyah Rodriguez, Rocky Dolidze.

    Emmy-nominated actress Elissa Kapneck hosted her 5-Year Anniversary Industry Event in Valencia, CA, supporting I Am Courageous, where she brought together established actors and industry professionals to mentor and inspire the next generation of performers through a dynamic red carpet experience.

    tara
    Source: MegaAgency for JOPR 

    Tara Reid and Singer Tina Win stepping out in Los Angeles to celebrate her new single “How To Be Cool” and their upcoming collaboration on her new music video that embodies their joint passion for female empowerment

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