HOT PICS! From Shaq’s Fun House to Travis Kelce DJ Sets - The Wildest Super Bowl Parties in San Francisco

Super Bowl weekend takes over San Francisco in full force, as the city delivers nonstop star power long before kickoff on Sunday.

From ultra-exclusive VIP parties and packed concert stages to celeb-filled rooftops and late-night DJ sets,

OK! has an inside look at all the must-see moments, surprise appearances and unforgettable parties lighting up Super Bowl weekend across San Francisco.

Adam Devine and Blake Anderson at Sports Illustrated and Tight End University’s Tight Ends & Friends presented by Cash App & VISA . The exclusive Thursday night Super Bowl kickoff event in San Fran hosted by George and Claire Kittle, welcomed Tight Ends including Baltimore Ravens’ Isaiah Likely, Chicago Bears’ Colston Loveland, San Francisco 49ers’ Jake Tonges, New Orleans Saints’ Juwan Johnson, as well as Kelce.

Just hours before kickoff of the Big Game, Guy Fieri brought the ultimate pregame energy to the Bay Area with his inaugural Guy’s Flavortown Tailgate Presented by SpotOn, turning the world’s largest tailgate into a can’t-miss fan celebration with more than 10,000 fans in attendance. The star-studded crowd included Rob Gronkowski, Bill Burr (pictured), Eli Manning, Aaron Jones, Navarro Bowman, Eric Kendricks and more.

Guy’s Flavortown Tailgate is a free, fan-fi rst celebration welcoming 10,000+ guests, featuring top-rated local eats, ice-cold beer, custom cocktails, and interactive fan experiences.

Neutrogena® Evenly Clear™ Global Ambassador Joey King on set to debut the brand's newest launch co-designed by leading dermatologists

Shaquille O’Neal brought the big energy to the Bay with the unofficial kick-off of Super Bowl weekend: Shaq’s Fun House Presented by Credit One Bank.

The 5,0000 person carnival and music fest included performances by the man himself (DJ Diesel) as well as T-Pain, and Disco Lines. Other celebs guests included T.I., Becky G, Guy Fieri and Hunter Fieri, Rob Gronkowski and Camille Kostek, Adam Devine, Andrew Fedyk and Joe DePace of Loud Luxury, Ariana Madix, Blake Anderson, Chloe Bridges, Grace O’Malley, Jenna Bandy, Landon Dickerson, Lyrics Born, Moneybagg Yo, NaVarro Bowman, Swerve Strickland, Sketch & more.

Sports Illustrated Swimsuit celebrated the launch of its WAGS issue with an exclusive event at Authentic House, produced by Authentic Live. The night brought together the women at the center of this cultural shift, plus a true “who’s who” of athletes, partners, and past SI Swim talent. Notable attendees included Patrick & Brittany Mahomes (above), Ilona Maher, Haley Cavinder, Katie Austin, Camille Kostek, Ellie Thumann, George & Claire Kittle, and Jake Ferguson, among others.

On Friday, February 6, 2026, legendary football fans Don Crisman, 89 (Kennebunk, Maine), Tom Henschel, 83 (Pittsburgh, Pa.), and Gregory Eaton, 86 (Detroit, Mich.) of the “Never Miss a Super Bowl Club” celebrate their 60th big game and retirement at the Hard Rock Cafe San Francisco.

The night before the Super Bowl, Sports Illustrated’s SI The Party Presented by DraftKings was THE marquee celebration of the weekend. The star-studded guest list included Justin and Hailey Bieber, Kevin Hart, Travis Kelce, Travis Scott, Jason Kelce, J Balvin, Jon Hamm, Ciara, Russell Wilson, Sofía Vergara, MGK and many more.

Highlights of the night included Travis Kelce joining The Chainsmokers on stage for finance Taylor Swift’s ‘Blank Space ( seen above). Produced by Authentic Live and Medium Rare, with support from sponsors including DraftKings, Lexus (Lexus LX VIP Lounge), Shaq-A-Licious XL Gummies, Anheuser-Busch, Velocity Black, Verizon, Celsius, Nine West, Thomasville, Reebok, Wonderful Pistachios, Pop-Tarts, Celsius, Top Cup, Endurance, Belvedere, Habit Burger, Waymo, Patron, and Voss, guests enjoyed branded activations across the party.

J.Balvin stopped by GLD’s pop-up at the NFL Super Bowl LX Experience in San Francisco, checking out the brand’s custom jewelry and he posed with a custom large emerald chain this weekend by GLD Founder & CEO Christian Johnston.

Sam Hartman and Matt James attended the Sports Illustrated Golf Invitational presented by Izod and Rockport with special guest Cam Skattebo onThursday Feb 5th, 2026.

Recording artist Sombr brings poppi’s VIBES cans to his “Homewrecker” single release party in Los Angeles.

Loud Luxury performs at the 2026 Maxim Big Game Party: Bay Lights & Football Nights.

RITZ Crackers is returning to the Big Game spotlight this weekend with a star-studded cast in a new :30 spot airing during the third quarter on Sunday. The ad, directed by Dan Opsal, features a star-powered trio of Jon Hamm, Bowen Yang and Scarlett Johansson, and brings RITZ’s signature salty, buttery attitude to life.

Brooks Nader, and her sister Sarah Jane Nader, were courtside at the Knicks v. Nuggets game with Saie’s CEO and Founder, Laney Crowell at Madison Square Garden in NYC.

Yesterday, Bay Area-based Invisalign, NFL and local 49ers star Kyle Juszczyk took over the SBX ‘Smile Zone’ hosting a flag football clinic for a Special Olympics team. One dedicated Special Olympics coach received surprise tickets to the Super Bowl as a “thank you” for their commitment to community.

Cardi B flies to the big game in style with SONIC faves.

DJ Tay James gets guests ‘Ready Pa’l Show’ as he brings the energy to Tequila Don Julio’s Super Bowl celebration on February 6 in San Francisco.

Tyra Banks attends The FanDuel Party Powered by Spotify 2026 on February 06, 2026 in San Francisco, California.

As the football world gathered to celebrate yet another unforgettable NFL season, EA SPORTS™ Presents Madden Bowl at Super Bowl LX was the place to be on Friday, February 6.

Starting with a Red Carpet that featured walks from Tom Brady, Teyana Taylor, Alix & Ashtin Earle, Ciara & Russell Wilson, Megan Moroney and many more, the top names in entertainment brought the life of the party and helped create a star-studded event like none other during the Big Game weekend.

Following the Red Carpet, guests were treated to an all-star musical lineup featuring Zach Bryan (with guest star Christian McCaffrey on the keys!), Teddy Swims, Stephen Wilson Jr, Gavin Adcock, and the Bay Area’s own LaRussell. Musical talent had the Chase Center rocking all night, treating the audience to a night they’ll never forget.

Becky G attends The One Party by Uber in San Francisco, CA

Post Malone and Bud Light just set the bar for Super Bowl LX weekend!

Last night, Bud Light and Post Malone took over San Francisco’s iconic Fort Mason for an intimate "Post Malone & Buddies" concert for fans. The crowd went wild for Posty’s classic hits and surprise appearances from T-Pain, Quavo and Dave Stamey, making it easily one of the most exclusive tickets in town ahead of the Super Bowl.

Diplo and Tequila Don Julio bring Super Bowl energy to San Francisco with a first-of-its-kind DJ set aboard a trolley, a nod to the host city.

(L-R) Tyler Florence, Eric Adjepong, Cat Cora, Lasheeda Perry, Andrew Zimmern, Carla Hall and Mark Bucher attend Taste of the NFL presented by PepsiCo benefitting GENYOUth at The Hibernia on February 07, 2026 in San Francisco, California.

Kane Brown attends the CÎROC Athletic Club Pickleball Tournament ahead of the Big Game at M Ranch Napa on February 06, 2026 in Napa, California.

Emma Roberts attends Abercrombie & Fitch's Star-Studded Fashion Presentation at the Super Bowl as “Official Fashion Partner of the NFL" on February 07, 2026 in San Francisco, California.

Huda Mustafa enjoys Candy Pop Snickers at the 39th Annual Leigh Steinberg Super Bowl Party at Storek.

WAGs Claire Kittle and Kayla Jones Team Up to Celebrate Football’s Biggest Weekend at the Smirnoff at We Do Game Days Fashion Showcase.

poppi just dropped their full ad spot ahead of airing in the 3rd quarter of tonight’s game featuring Charli xcx and Rachel Sennott.

In the Super Bowl spot, a college lecture hall is instantly transformed when a student cracks open a can of poppi, summoning Charli xcx and Rachel Sennott as she slips into her “poppi place,” an exaggerated, high-energy, party-inspired fantasy world that transforms an everyday moment into a full-blown escape.

The ad ends with Charli xcx saying “make it poppi,” marking the launch of poppi’s newest campaign built around a simple idea: With poppi, good vibes start the second you take a sip.

Alix Earle joined Raising Cane’s owner and founder Todd Graves in the Cane’s suite at Super Bowl LX in San Francisco on February 8, 2026, bringing big game energy and Cane’s hospitality to football’s biggest stage.

(L-R) Jared Goff and wife Christen Harper, Brooklyn Adams, Amon-Ra St. Brown enjoy Excel Sports Management Thursday Night Kickoff Event at the Hibernia.

If you caught Bad Bunny’s Super Bowl moment last night, you probably noticed his standout look - from the chic, minimalist outfit to the sleek sunnies he wore on stage.

Benito stepped out in Miu Miu MU A56S sunglasses, an oversized silhouette that made a bold statement during his appearance. Even better, the style is currently shoppable online at Sunglass Hut, making it easy for celebs and fans alike to recreate the look.

Eli Manning Sports King’s Hawaiian Soft Fans Merch at Guy Fieri’s Flavortown Tailgate.

Jon Bon Jovi joins Hailee Steinfeld, Keegan-Michael Key, Danny McBride and Jake from State Farm in State Farm Super Bowl spot "Stop Livin' On A Prayer.

Bills lineman Dion Dawkins’ mother, Lisa Dawkins, “Mama Dawks” shows off new JCPenney accessories on the red carpet following a makeover with the JCPenney Beauty team on Feb 5 in Berkeley, CA.

Puka Nacua attended Solo Stove's Squash The Beef Shutdown at the Players Tailgate on February 08, 2026, in Santa Clara, California.

WWE superstars Nikki and Brie Bella (Bella Twins) pictured in the WME x TKO Super Bowl Lounge at Waterbar + Epic Steak in San Francisco on Feb 6.

While San Francisco was buzzing with A-list athletes and celebrities ahead of the Big Game, one unexpected star stole the spotlight: Pop-Tarts Protein Slammin’ Strawberry mascot.

After taking over the streets of SF, Pop-Tarts Protein Slammin’ Strawberry mascot was spotted at the Sports Illustrated The Party with football legend Rob Gronkowski. From a friendly tackle on the red carpet to an epic dance battle on stage, Pop-Tarts Protein Slammin’ Strawberry mascot brought the Crazy Good antics to the Big Game weekend.

Liquid I.V., America's #1 powdered hydration brand, is putting the spotlight on hydration recovery with the launch of National Rehydration Day. The annual day celebrates a hydration-first solution, powered by LIV HYDRASCIENCE™, designed to help you recharge and refuel the day after the Big Game. The brand's recent study shows more than 8 in 10 Americans wish they hydrated better, and one-third admit they feel the crash when they don't. That’s why, National Rehydration Day is here to remind yourself that prioritizing hydration recovery isn't just for the MVPs on the field - it's for anyone looking to bounce back stronger.

Disco Lines turned up the electricity in San Francisco ahead of the Big Game at Phorm Energy’s Training Camp.

Hosted MMA-star Michael Chandler and Bussin’ with the Boys, they kept the energy going as 250+ participants competed in a team style workout Saturday morning featuring agility, strength, and speed all fueled by Phorm Energy’s newest flavor, Silver Lightning with notes of bold citrus for that boost to power through. In partnership with sponsors REP Fitness, Therabody, Concept 2, and BW Sauna Co., Training Camp set the tone to #dothework and keep the vibes high going into Sunday.

Ariana Madix posted wearing Ola Azul's Luella Umber Bikini Top ($101), Ariel Umber Bikini Bottom ($94), & Emily Umber Top ($115)! Ola Azul is a Colombian brand designed to spark confidence & attract what feels good. Ensuring every print begins with a story to evoke sunny days, freedom, and effortless pleasure.

Game day just got saucier – celebrity chef Guy Fieri and retired NFL star and football analyst Ryan Fitzpatrick tap into the new HEINZ KegChup on February 8, 2026 in San Francisco.

Guy Fieri spotted with a Super Bowl LX Top Cup at his iconic Flavortown Tailgate ahead of the big game.

Nicky Hilton Rothschild and Tina Chen Craig attend the Marc Jacobs 2026 Runway Show at Park Avenue Armory on February 09, 2026 in New York City.

As part of the brand’s Spring 2026 Make Your Marc collection, The Snapshot celebrates its 10-year anniversary as one of the brand’s most defining silhouettes. Originally introduced as a compact, camera-style bag with the signature double-J hardware, The Snapshot is refreshed for Spring 2026 with new chain strap options and refined functional details. These updates enhance wearability while preserving its bold, graphic identity. The collection also introduces The Snapshot Shoulder, reimagined with an elongated profile for versatile day-to-night wear and The Wave, making its retail debut with a sculptural, fluid form first seen on the runway.

You can get the look now—The Chain Snapshot, Snapshot Shoulder and The Wave are available on MarcJacobs.com.

Barbara Palvin & Dylan Sprouse Dress in Express to Super Bowl LX - 2.8.2026.

Pizza Hut and Backstreet Boys’ Nick Carter and Howie Dorough Launch The Shape of My Heart-Shaped Pizza for Valentine’s Day.

Breakout country music artist Tucker Wetmore was spotted enjoying the refreshing taste of NÜTRL Vodka Seltzer at ‘Sports Illustrated – The Party’ ahead of the Big Game this past weekend.

The NYFW-street style moments have officially begun! Today, It Girl and supermodel Amelia Gray Hamlin was just spotted at LAX en route to Fashion Week, casually soft-launching ALO’s Tranquility Toe in the NEW Olive Tree suede.

Amelia, who starred in ALO’s debut luxury bag campaign in September, gave us an early preview of the newest shade in the celeb-loved Tranquility Tote silhouette ahead of its official drop on Monday, 2/16. The oversized, slouchy carryall delivers major model-off-duty energy while doubling as the ultimate travel bag - spacious enough for airport essentials, polished enough for a street style moment.

George Kittle and wife Claire Kittle attend a Super Bowl week celebration in San Francisco, hosted in partnership with Zenni Optical and Tight End University.

LIVIGNO, ITALY - FEBRUARY 10: Gold medalist Birk Ruud of Team Norway (C), Silver medalist Alex Hall of Team United States (L) and Bronze medalist Luca Harrington of Team New Zealand celebrate by taking a victory selfie during the medal ceremony for the Men's Freeski Slopestyle Final on day four of the Milano Cortina 2026 Winter Olympic games at Livigno Air Park on February 10, 2026 in Livigno, Italy.

The three-time Olympian can be seen here taking the official Victory Selfie powered by the Samsung Galaxy Olympic Edition phone. This unique moment allows athletes to capture their moments directly from the podium and instantly share them with their loved ones and fans around the world, making moments more connected.

Former NFL Tight End Jake Butt shares his hilarious Super Bowl Monday Gut Reset Routine featuring DUDE Wipes and Kellogg’s Raisin Bran as Fans Recoup from the Big Day.

Najee Harris stops by Chase the Smoke Block Party hosted by Champs Sports and Nike.

NBA Superstar Kevin Durant Becomes the "New Face of Legs" in CeraVe's Latest “Moisturize Like a Derm” Campaign.

Tony Award Winning actress Sutton Foster, joined guests on board Cunard's Queen Elizabeth for a special performance during the ship’s late-night stay in Barbados over the weekend in the cruise's Royal Court Theater.

Captain Morgan surprised Gainesville fans with a Captain Morgan SBLX Experience featuring a performance by EDM duo TWINSICK.

Sydney Sweeney Rings the Opening Bell at the New York Stock Exchange with American Eagle – New York, NY – 2.9.26.

T-Pain joins Buffalo Wild Wings on set for the “Let’s Go Buffalo Wild (A Pick 6 Love Song)” music video to celebrate the Pick 6 Meal for Two

DWTS / The Traitors star Mark Ballas and The Secret Lives of Mormon Wives' Conner Leavitt stopped by to join players at The Traitors Experience.

Matthew McConaughey and Camila McConaughey name Pantalones Organic Tequila the “Official Tequila of Riding Bareback” for Valentine’s Day.

"Dancing with the Stars" pros Emma Slater and Alan Bersten take over Raising Cane’s Global Times Square Flagship Restaurant’s front counter while celebrating Valentine’s Day in NYC on February 11, 2026.

The Gerard Family (around 40 members) hosted a friends and family dinner in Milan at Moebius on February 10th to celebrate all the festivities and to highlight the importance of family, friends, the beautiful region and delicious food.

During a press conference a teammate joked you're more likely to see a "Gerard" in Italy than a local. Tieghan Gerard, Co-Founder of Half Baked Harvest, along with Moebius’ Chef Enrico Croatti, a three-time Michelin star winner, aligned on a four course menu crafted and served, highlighting specialties of the region.

American Eagle is excited to announce the launch of their newest brand campaign, American Eagle Jeans Country, starring multi-platinum, chart-topping singer-songwriter Ella Langley. With undeniable cultural momentum, as of February 9, 2026, Ella became the first woman in history to simultaneously top the Billboard Hot 100, Hot Country Songs, and Country Airplay charts with her hit “Choosin’ Texas."

The partnership between Ella and AE reflects the growing crossover between fashion and country culture, particularly among Gen Z, where authenticity, nostalgia, and effortless personal style continue to resonate. Known for her laid-back, confident approach to dressing, Ella brings a natural, lived-in energy to classic American Eagle staples for her first-ever major fashion campaign.

As part of the launch, Ella, named the brand’s ‘Denim Darling’ has also debuted a curated shop on AE.com, featuring her personal favorites across denim, easy tees, layering pieces, and everyday accessories — all styled the way she actually wears them on and off stage.

Amanda Batula celebrates Galentine’s Day with Baskin-Robbins Valentine’s Day treats, putting dessert first this February.

This Valentine’s Day, dive into the latest steamy story by Christina Lauren in partnership with K-Y.

Julius “Dr. J” Erving, George Karl, Bob Costas, Brian Taylor, Artis GIlmore, Hannah Storm, Kenan Kamwana Holley, Todd Lieberman, Brett Goldberg, Derrick Mayes, and Tony Curroto attend Prime Video’s World Premiere of “Soul Power: The Legend of The American Basketball Association” at Regal Union Square on Tuesday, February 10.

The following photos of the HRH The Prince of Wales are from a tour hosted by the Esports World Cup Foundation in Riyadh on Monday, February 9 as part of his official trip to Saudi Arabia. The visit focused on esports as a global sport and its role in youth development, education, career pathways and community participation. During the visit, HRH The Prince of Wales participated in an exhibition match of the popular video game Rocket League featuring mixed teams representing the United Kingdom and Saudi Arabia, led by HRH Prince Faisal bin Bandar bin Sultan.

Legends Joe Montana and Jerry Rice took part in the Thomas' High-Protein Bagel 100-Foot Putt Challenge at TPC Harding Park during The Breakfast Ball Celebrity Pro-Am golf tournament on February 6, 2026.

Rob Rausch and Nic Vansteenbergh team up for a dreamy CELSIUS Valentine’s Day photoshoot.