How Celebrity Influence Shapes the Growth of Bitcoin Casinos

Bitcoin casinos have been appealing to players around the world. Not only do they offer provably fair games, but they also simplify payments by allowing players to make and receive payments using cryptocurrencies. But while this knowledge may seem common now, this was not always the case. In fact, it wasn’t until Bitcoin casinos started partnering with celebrities that people started paying more attention to these platforms. We look at why celebrities have played such a critical role in their growth. More importantly, we look at how this could shape the future of these casinos.

The Celebrity Effect.

For ages, industries have partnered with celebrities because of their parasocial relationships with their audiences. For example, in the past, when a soap company wanted more customers, it would have a celebrity endorse the product. Then, the orders would come flooding in. The same case applies to celebrity endorsements in Bitcoin casinos. Let’s see how this plays out:

1. Fostering Trust.

Bitcoin casinos are fairly simple if you understand how blockchain technology works. But let’s be honest. As much as this technology has been around for a while, many people have yet to understand its ins and outs. And when people do not have enough information about a subject, they tend to avoid it for fear of risk or complexity. So, how can Bitcoin casinos solve this? They have been using celebrities. And here’s why.

People tend to develop parasocial relationships with celebrities, including influencers. They think of them as their friends. More importantly, they see them as trustworthy people and are willing to try the things they endorse. So, if such a celebrity shares that they like playing on Bitcoin casinos, their fans will be curious about these platforms and will trust them. After all, if someone they love and trust is willing to use these sites, then they must be safe! In this way, the casinos are able to get people to trust them by having a celebrity lead by example.

2. Diversifying Audiences.

Like we said before, blockchain technology can often feel like a daunting topic to people who are not tech-savvy. As such, for a long time, the people who often used Bitcoin casinos had a tech background or were into financial instruments. But while this was great and allowed these casinos to gain a footing in the industry, this audience was not big enough to prove profitable to the casino operators. So, how could they get more people to use their sites? They used the following methods:

-Celebrity advertisements.

-Celebrity brand ambassadorships.

-Celebrity tokens.

And they worked. But why? Again, we come back to the parasocial relationships that celebrities develop with their fans. These relationships cut across demographic and physical barriers. A celebrity in the UK will have fans from all over the world with different backgrounds and interests. Yet all these people will have one thing in common – that they love and trust this celebrity. So, if the celebrity is able to introduce these people to the Bitcoin casinos, operators are able to get a whole new and diverse audience.

Many of these new customers will be people who would likely not have thought of using cryptocurrencies or even playing casino games. But since they love emulating what the celebrity does, they will be game.

3. Standing Out.

The online casino world is easy to get into, as it has low barriers to entry. After all, without the need for physical premises, operators are able to save a lot of money, which allows investors with small amounts of money to make headway in this industry. But while this is a good thing, it also creates a lot of competition, as more people are able to run their casino sites. And this makes it harder for Bitcoin casinos to stand out from the crowd.

Luckily, celebrity endorsements can address this issue in just one post. Immediately, a celebrity shares their experience with playing in a casino, people start talking. And comments turn into shares, which turn into blog posts. Soon enough, people start checking out the said casino out of curiosity, which helps the site rank higher in the searches.