Welcome Broadway’s Newest Hotel Star As The Hyatt Regency Times Square Steals the Spotlight!

Step aside, Times Square—the city’s newest star has officially arrived.

The Hyatt Regency Times Square has officially opened its doors, bringing a multi-million-dollar glow-up to 1605 Broadway and officially staking its claim as Manhattan’s newest must-visit hotel in the heart of Manhattan.

Owned by Argent Ventures and managed by hospitality powerhouse Highgate, this 795-room gem isn’t just a place to sleep—it’s a front-row seat to the city that never sleeps, infused with Broadway flair and a level of luxury that will have even the most seasoned New Yorkers doing a double take.

From the moment you step inside it’s clear: this hotel knows how to make an entrance. A soaring porte cochere immediately sets the stage, leading guests into a two-story lobby bathed in sunlight streaming through a dramatic glass atrium.

Here, warm-wood finishes, stone-clad columns, bronze accents, and Broadway-inspired artwork mingle effortlessly, creating a space that’s equal parts sophisticated and welcoming. And then there’s the ceiling: a grid of colorful, translucent disks inspired by theater marquees, a whimsical nod to the city’s showbiz heartbeat that appears throughout the hotel.

Whether you’re here to work, relax, or simply take in the spectacle of Times Square from a more civilized vantage point, the lobby is the kind of space you’ll linger in longer than intended.

Cue 48, the hotel’s soon to be open signature restaurant, is a culinary chameleon: a sunlit café in the morning, serving artisan coffee and pastries; a stylish lunch spot for business meetings; and an elevated lounge by evening, where cocktails and small plates pair perfectly with the city’s twinkling lights.

The 795 guestrooms and suites are bright, spacious, and designed to make your stay feel like an experience rather than just a night in a hotel. Oversized windows flood rooms with natural light, framing New York City in all its chaotic, glittering glory.

Tufted headboards and marble-topped nightstands add a touch of timeless elegance, while built-in millwork and stone surfaces offer ample storage without compromising style. Sofas and tables aren’t just functional—they’re perfect for lounging, plotting your next Manhattan adventure, or even staging an impromptu photo shoot for the ‘Gram.

For those craving the ultimate VIP moment, the 969-square-foot penthouse suite delivers sweeping city views that stretch from Times Square all the way to the Hudson River. And theater lovers, listen up: in collaboration with MAMMA MIA!, the hotel offers a Greek Isle-themed guestroom, giving Broadway and film fans an immersive, musical-infused stay that doubles as an Instagram-worthy escape.

Yes, New York is dazzling—but your fitness routine doesn’t have to take a backseat. The hotel’s state-of-the-art fitness center is one of the largest in Manhattan, equipped with a full array of cardio machines, strength-training equipment, and flexible space for yoga or personal workouts.

And don’t worry: health-conscious dining options at the soon to be open Cue 48 keep your wellness goals on track while still letting you indulge in everything from avocado toast to craft cocktails with Manhattan views.

Hyatt Regency Times Square isn’t just a leisure destination—it’s a game-changer for business travelers too. The hotel boasts 290,000 square feet of column-free commercial space, offering multiple private entrances, outdoor terraces, and world-class signage visibility.

Whether you’re hosting a conference, launching a product, or looking for a stylish workspace just steps from Broadway, the combination of convenience, accessibility, and New York energy makes it an unmatched location.

From lobby to penthouse, from daytime coffee to evening cocktails, Hyatt Regency Times Square blends functionality, comfort, and a theatrical flair that honors its Times Square roots. Lucid, Highgate’s design and construction group, collaborated with Gensler and Hyatt to ensure every detail—from bronze accents to translucent ceiling disks—tells a story of New York vibrancy meeting modern sophistication.

With nearly 30 Hyatt properties across New York City, this latest addition truly shines. Whether you’re a World of Hyatt member, a theater aficionado, or a traveler craving luxury with a splash of Broadway pizzazz, Hyatt Regency Times Square delivers design-forward elegance, unbeatable amenities, and a front-row seat to the city’s iconic energy.

So, what are you waiting for? Pack your bags, grab your camera, and immerse yourself in the lights, luxury, and endless energy of Manhattan—because Hyatt Regency Times Square isn’t just a hotel, it’s the ultimate New York City experience.