Co-Founder and CEO of Studio Pilates International Jade Winter Set Out to 'Create a Completely Different Workout Experience': 'Feels Like an Escape'

Winter started the journey because "we believe exercise should be inspiring, safe and get significant results. While many core beliefs shape our company, this philosophy forms the foundation of our culture and defines what we believe a workout should be. We want to change the way the world works out," he shares.

"When we created Studio Pilates, we set out with the belief that everyone — from first-time exercisers to elite athletes — should be able to experience the transformative power of Pilates. We wanted every movement to be straightforward, simple to understand, highly effective and accessible. A Pilates class should leave you feeling empowered, not overwhelmed. It should be an uplifting, motivating and truly enjoyable experience," he continues.

Though there's many Pilates studios, Studio Pilates International stands out "because we’ve reimagined the entire workout experience — not just the exercises," he explains. "While many fitness brands focus purely on physical results, we focus equally on the experience: how you feel while you’re working out, and how you feel when you leave. Even though people normally come initially for the physical results, our classes build an incredible amount of inner confidence and inner strength that changes their life."

He adds, "We also pride ourselves on creating a space that blends luxury with warmth. Think chandeliers instead of harsh lights, and instructors who genuinely care about your progress and wellbeing, not just your attendance. It's this combination of highly effective training, thoughtful design and a deeply supportive atmosphere that makes Studio Pilates a place where people don't just work out, they thrive."

Winter recommends Pilates overall "because it’s a proven, low-impact workout that strengthens the core, improves flexibility, and tones muscles. It’s accessible to everyone, whether you're a beginner or an athlete, and provides both physical and mental benefits — helping you feel stronger, more balanced and energized."

"With hundreds of successful franchises WORLDWIDE, Studio Pilates International offers a results-driven experience that’s proven to deliver lasting transformation and empower clients globally," he continues.

Additionally, Pilates can be for anyone — no matter their age.

"Whether you’re 25 and training for a triathlon, 45 and sitting at a desk all day, or 75 and wanting to stay mobile — it works. Pilates strengthens your stabilizers, your posture, and your core. It’s functional fitness, no matter your age. For younger individuals, it helps build a strong foundation of core strength, flexibility, and body awareness that can enhance athletic performance and prevent injury," he says. "For older adults, Pilates is an ideal low-impact workout that improves mobility, posture, and balance, while also reducing the risk of falls and promoting joint health. It helps you to live better for longer. The emphasis on controlled, mindful movements makes it accessible to everyone, regardless of age or fitness level. Pilates promotes overall well-being by strengthening muscles, enhancing flexibility and improving mental clarity — benefits that everyone can enjoy."

He adds: "It’s a jam-packed total body workout that’s conveniently done in just 40 minutes, and you’ll leave feeling positive, confident and stronger both inside and out. Whether you're a busy parent, working a 9-5, or love breaking up your day with a lunchtime workout, Studio Pilates offers classes from early mornings to evenings, perfectly fitting into your schedule. Consistency is key, but always listen to your body and take recovery days when needed. Whether you're seeking a full-body workout or a mental reset, Studio Pilates is designed to seamlessly complement any lifestyle."

Ultimately, Winter, who grew up in a tiny outback town in Queensland, Australia, called Kingaroy, has always been interested in health and wellness, which is why Studio Pilates International is on "a mission to change the way the world works out and our vision is to help one million people a week change their lives through the Studio Pilates workout experience by 2035. We want to keep raising the bar — supporting everyday people right through to celebs and elite athletes, improving physical health and mental health at scale, and helping people live longer, stronger, more energized lives," he shares.

He notes: "Studio Pilates has experienced incredible growth from last year to this year. In 2024, Studio Pilates International built on its 2023 momentum, achieving remarkable milestones, including total client visits surging to 2,265,498 — a 29 percent increase from the previous year. We’ve also expanded with new locations around the world, with many more on the way. Our focus remains on continuing to work alongside our amazing franchise owners, transforming communities, and empowering people to live their best, strongest lives."

Winter notes Pilates, which has been around for 100 years, is not a fade — and here to stay.

"But the group reformer model is booming because it makes something that is elite and makes it far more accessible. I think we’re just getting started. The more people experience it, the more hooked they become. I hope Pilates continues to grow because it’s such a transformative practice that benefits people of all ages and fitness levels," he concludes. "My goal is for this commitment to health and wellness to resonate with even more individuals, and for Studio Pilates to expand further into a global community where everyone feels empowered, supported, and strong. I’m excited to see Pilates become an even more integral part of wellness for people around the world in the years to come."