The latest NFT collection that has people buzzing is KB24, digital assets made as a tribute to Lakers legend Kobe Bryant — and it’s projected to raise millions.
There’s also a sentimental drive behind the sought-after NFT. It’s set to drop on KB24, which was once Kobe’s official website that Andy and Sako visited as young boys.
The pair of digital disruptors now see KB24 NFT as something that will bind Kobe fans together after his death, giving them collectible digital memorabilia that they can interchange as they honor the memory of the late basketball star.
“Think of it like a unique Kobe jersey or basketball — except it’s digital,” Andy said.
That must have resonated with Kobe fans, because within just 48 hours of the KB24 NFT announcement, thousands had made reservation requests.
Andy and Sako assembled a superteam with long-time business partners where they hunkered down and started working on the KB24 NFT.
While the exact drop date is yet to be announced, the KB24 team recently released their highly anticipated sneak peek of the KB24 NFT and followed it up with a road map that had the Twitter NFT community excited.
The team says they’re now on track to immediately sell out of the KB24 NFT within seconds of launching, with projections to raise about $3 million for the Mamba & Mambacita Sports Foundation, the nonprofit organization made in memory of Kobe and Gigi Bryant.
KB24 NFT Secondary market sales are already expected to break records, reaching $50 million in residual revenue over time, according to the team.
However, Andy and Sako had no idea they would launch a Kobe-inspired NFT on KB24.com when they first bought it.
The duo had purchased the domain after finding it was available at a domain marketplace, and that it was being used to redirect people to malicious websites.
Then the idea of the KB24 NFT came, with the goal to benefit their childhood idol’s foundation.
“We envisioned something that Kobe fans can hold onto forever,” Andy said. “At the same time, we wanted to benefit the Mamba & Mambacita Sports Foundation.”
He said 100% of all proceeds and revenue from the sale of The KB24 NFT will be donated to the nonprofit, which helps underserved athletes and girls in sports.