Magic Mind Is the First Productivity Shot — and the Morning Boost You Need!

"Procrastination is caused by low-grade, pervasive anxiety (not a lack of motivation or energy). And, the cortisol spike associated with over-caffeination is literally your body’s stress hormone. So, a high-caffeine energy drink or cold brew is actually likely to prevent you from starting that task you’ve been putting off. Magic Mind decreases stress and anxiety while boosting energy and cognition so you can get more done," the press release reads about the innovative product.

After a trip to the E.R. in 2013, James Beshara, who is the founder of Magic Mind, was diagnosed with a heart condition. The doctor informed him that he was either too stressed or was taking in too much caffeine — issues that were related to one another.

"I was running a company of about 50 employees, and he told me that I needed to limit my caffeine intake to one coffee per day. He mentioned green tea, saying that it has an amino acid called L-Theanine that will extend the absorption of caffeine and 'give you calmness while keeping you alert,'" he recalled.

Later on, Beshara had an idea.

"It had never occurred to me that adding ingredients to caffeine would improve its effectiveness and decrease stress … It’s been a wild journey since, and seven years of research into the space of nootropics, adaptogens, and nutritional mushrooms (and 55+ iterations) later, I’m now sharing this little morning concoction with you. Scientifically designed to support focus, calmness, energy, and productivity, Magic Mind is your new favorite morning ritual," he added.

According to a study from the National Library of Medicine, nootropics are a “diverse group of medicinal substances whose action improves human thinking, learning and memory, especially in cases where these functions are impaired."

While some, including Aderall and Ritalin, are used to help people with ADHD and are available only by prescription, others like caffeine, creatine, L-theanine and Ginkgo biloba, are used to help increase memory, focus and concentration.