Check Out Our Obsession With Nordstrom's Inclusive Beauty Brands & Products That Look Good On Every Skin Type, Tone & Texture — Shop Now

Inclusivity is becoming more and more important in the beauty industry, with brands and manufacturers finally starting to realize that diversity matters — and it’s about time.

Rather than keeping diversity as an afterthought in the products they create and offer, beauty brands are starting to make diversity a top priority. Gone are the days of most companies only catering to a specific niche and exclusive group of individuals. Today we are finally seeing the expansion of skincare and makeup lines created for individuals of every kind — regardless of age, gender, race, religion, hair type or skin color.

That is why we are obsessed with — and proud to tell you all about— Nordstrom’s inclusive beauty collection, featuring a multitude of all-encompassing companies that have set out to make a difference in the industry. By taking action to represent and sell products made by groups that have been previously excluded from the beauty space, Nordstrom is honoring the importance of all beautiful beings.

Nordstrom also highlights their Black-owned and founded, and Latinx-owned and founded, beauty brands — giving them their own page on their website with notes about the founders. Today, and every day, OK! wants you to feel beautiful in your own skin, which is why we are helping you shop and support Nordstrom’s inclusive beauty collection!

Keep scrolling to check out Nordstrom’s inclusive beauty pages, with products made specifically with you in mind.