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With fast fashion at the peak of its existence and runway wardrobes ready to wear right after the shows, the world of retail continues to speed up. And with that comes even shorter life cycles of seasonal trends — which means more shopping more often, and more money spent.
But we all know that’s way easier said than done, and we don’t necessarily have money to burn year-round. That is why here at OK! we are obsessed with the retail rental brand Rent the Runway!
Rent the Runway is a rental revolution that has made a lasting impact on the fashion industry, being the first clothing rental service to ever exist! Rent the Runway all started with friends Jenn Hyman and Jenny Fleiss, who were studying at Harvard Business School together in 2008.
The idea came to Hyman when her younger — and fashionable — sister told her she bought an extremely expensive designer dress, only to wear one time for a wedding! To Hyman, it seemed silly that women were paying more money than they could afford for dresses they would wear once or twice — cue the initial concept of Rent the Runway.
What started as a small circle to share clothes with a pop-up shop on Harvard’s campus, has become a large “Closet in the Cloud” and community of likeminded women to swap styles, inspiration and ideas. This forward-thinking fashion hub allows you to shop from over 750 name-brand designers to rent, wear and return their collections for more than half their retail cost.
Fast forward to today, Rent the Runway has expanded from focusing on formal event-wear to assorting all clothing categories of high-end collections, jewelry and handbags. From adidas tracksuits all the way to Zadig and Voltaire Handbags, Rent the Runway has everything to fulfill your designer dreams.
Their rental service is unique in that it allows you the option to rent for a one-time occasion or purchase a membership to rotate rentals on a monthly basis — keeping you ahead of the trends all year-round.
Here at OK!, we believe the membership plans are hands down the best way to go. Whether you’re looking for weekly newness to stay on top of the trends or a seasonal refresh to update your style, there is an option for everyone! And the best part? If you’re obsessed with your new stylish selects, you can even decide to purchase the perfect pre-owned piece to call your own!
In addition to your selected number of styles per month, all memberships also include free shipping and returns, quick turnaround time between returning and renting, RTR’s revolutionary fit tool (plus one Free Fit Do-Over, just in case), cleaning and rental coverage, members-only sales, recyclable polybags and reusable garment bags! Yes, we promise all of those perks are really included with every membership!
So, keep scrolling and start shopping for your perfect membership plan with Rent the Runway by signing up below directly through us here at OK! — you’re welcome!
Rent The Runway’s Membership Plan trials start at $69/month - $199/month.