Samsung’s Galaxy S26 Ultra Gets the Devil Wears Prada Treatment—And It’s Seriously Chic

When it comes to smartphones, there are upgrades—and then there are moments.

Enter the Samsung Galaxy S26 Ultra, a device that isn’t just pushing forward on tech, but fully stepping into the cultural spotlight. And in true fashion-meets-tech form, it’s doing so alongside one of the most iconic franchises of all time: The Devil Wears Prada.

Samsung’s latest launch isn’t just about specs—it’s about storytelling. The brand has teamed up with 20th Century Studios for a global collaboration tied to The Devil Wears Prada 2, seamlessly placing the S26 Ultra into the high-pressure, high-fashion world of Runway Magazine. The Devil Wears Prada 2 And somehow, it works perfectly.

At its core, the Galaxy S26 Ultra delivers exactly what you’d expect from Samsung’s top-tier flagship—only sharper, smarter, and more intuitive than ever. The device features a massive 6.9-inch display, a next-gen Snapdragon processor, and a standout 200MP camera system designed to capture everything from everyday moments to full red carpet glam.

But what really defines this phone is how it leans into AI.

Features like Circle to Search with Google turn the camera into a real-time discovery tool—allowing users to instantly search anything on screen with a simple gesture. It’s fast, intuitive, and—most importantly—feels like something that actually changes how you use your phone day-to-day.

There’s also a new Privacy Display, designed to keep prying eyes out, plus upgraded Nightography, advanced zoom capabilities, and all-day battery life that keeps pace with even the busiest schedules. In short: it’s built for multitasking, content creation, and everything in between.

Where Samsung really shifts gears, though, is in how it’s presenting the S26 Ultra to the world. Instead of focusing purely on specs, the brand has embedded the phone directly into the narrative of The Devil Wears Prada 2.

In a custom campaign spot, actress Helen J. Shen reprises her role as Jin, using the Galaxy S26 Ultra to handle a last-minute fashion crisis for none other than Miranda Priestly. The moment is fast-paced, high-stakes, and exactly the kind of scenario where Samsung wants the phone to shine—showing how features like Circle to Search can act as a real-time “cheat code” in demanding situations.

And the collaboration doesn’t stop there.

At the film’s world premiere, Samsung turned the red carpet into its own kind of runway—launching the first-ever “Runway Cam #withGalaxy”, powered entirely by the S26 Ultra. The device was used to capture cinematic, social-ready footage of celebrities as they arrived, blurring the line between professional production and smartphone capability.

The guest list? As fashion-forward as you’d expect. Stars including Lucy Liu, Heidi Klum, Simone Ashley, and Justin Theroux all stepped in front of the Galaxy-powered camera, turning the activation into a full-on cultural moment.

Even influencers got in on the action, with creator Haley Kalil showcasing the phone’s features across social media—bridging the gap between Hollywood, fashion, and everyday use.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

What makes the S26 Ultra stand out isn’t just its feature list—it’s how seamlessly those features translate into real life. Samsung’s strategy here is clear: move beyond the traditional “tech spec” conversation and position the phone as something that fits naturally into fast-moving, style-driven environments.

The Devil Wears Prada collaboration is a perfect example of that. It’s not about placing a phone in the background—it’s about making it part of the story.

Because in a world where everything moves quickly—whether it’s fashion, content, or everyday life—having a device that can keep up isn’t just convenient. It’s essential.

With the Galaxy S26 Ultra, Samsung isn’t just launching another flagship—it’s redefining what that launch can look like.

By blending cutting-edge AI, pro-level camera capabilities, and a campaign that taps directly into pop culture, the brand has created something that feels both innovative and instantly relevant.

It’s sleek, it’s smart, and—thanks to a little help from Runway Magazine—it’s officially runway-ready.