COUPLESScooter Braun 'Getting More Involved' in Girlfriend Sydney Sweeney's Career as He Pushes Brand Deals With 'Companies He's Involved In': Source
Sydney Sweeney is reportedly taking direction from Scooter Braun when it comes to her career.
Sept. 8 2026, Published 12:53 p.m. ET
Scooter Braun is seemingly getting more involved in girlfriend Sydney Sweeney’s career as their relationship continues to heat up.
Braun, 45, known for formerly managing Justin Bieber and Ariana Grande, reportedly played a part in the Housemaid actress’ recent signing with the talent agency CAA (Creative Artists Agency) earlier this month, sources told The Puck.
Scooter Braun Reportedly Played a Role in Sydney Sweeney's CAA Signing
Scooter Braun and Sydney Sweeney reportedly met at Jeff Bezos and Lauren Sánchez's June 2025 wedding.
The outlet reported that the former talent manager personally set up Sweeney, 28, for dinner with CAA co-chairman Kevin Huvane, which led to her recent signing.
Braun also seems to be "getting more involved" in the Euphoria star's career, with Sweeney reportedly taking "greater PR direction" from him and his input on brand partnerships.
Scooter Braun Reportedly Pushing Sydney Sweeney Toward Companies He's 'Involved In'
Sydney Sweeney's publicity team was reportedly 'frustrated' that she wasn't 'listening' to them, according to sources.
According to the outlet, the White Lotus star split from Nicole Perna, Melissa Raubvogel and Maria Candida of ImPRint — her publicity team of more than a decade — after they reportedly grew increasingly "frustrated" that she was not "listening" to them.
Sources claimed that Braun was pushing Sweeney toward endorsements with "companies he's involved in," specifically the telehealth platform Ro.
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Inside Scooter Braun and Sydney Sweeney's Relationship
Sydney Sweeney publicly confirmed her romance to Scooter Braun in April.
Sweeney and Braun's love connection has been in the fast lane since first crossing paths at Jeff Bezos and Lauren Sánchez's Italy wedding in June 2025.
The pair didn't publicly confirm their relationship until last April while attending Southern California's Stagecoach festival.
"They talk every day and see each other often. It is hot and heavy," a source told a news outlet about the early days of their relationship in September 2025. "I don't want to say the L word, but it feels like the L word. They seem very much in love, or at least incredibly in l---. The attraction is she is hot as can be, and he is an old soul who is helping her guide her way through sudden fame and her exploding career. He gives great advice. They have what each other wants."
Sydney Sweeney and Scooter Braun Spotted Attended the Venice Film Festival
Scooter Braun was previously married to Yael Cohen from 2014 to 2021.
The couple has only continued to show off their love in public, most recently being spotted together at the 2026 Venice Film Festival earlier this month.
One day before taking off for the international event, Sweeney was spotted spending time with Braun's kids, Jagger Joseph, 11, Levi Magnus, 9, and Hart Violet, 7, on Tuesday, September 1.
The music executive shares his kids with ex-wife Yael Cohen, whom he was married to from 2014 to 2021.
