The Sheraton Is Cool Again: Inside the Bold Transformation Bringing a Classic Brand Back Into the Spotlight

Once upon a time, a stay at the Sheraton hotel meant reliable comfort, a familiar logo, and perhaps a dated lobby you hurried through on your way to the elevator.

But times have changed — and so has Sheraton.

After getting an exclusive peek at the newly transformed Sheraton Boston, OK! is thrilled to report that the brand has entered a new era, and yes, Sheraton is officially cool again; and nowhere is that more apparent than at the Sheraton Boston, where the reinvention feels bold, fresh, and impossible to ignore.

Once known for its predictable, slightly old-school convention-hotel vibe, the property has reinvented itself as one of the city’s most unexpectedly stylish hubs for working, socializing, and staying connected. In fact, the revamped lobby is so inviting that guests and locals alike are ditching their usual coffee shops and settling in here instead.

This shift is part of a massive global reinvention. Sheraton Hotels & Resorts, with more than 430 properties in 69 countries, is undergoing a bold transformation to become “The World’s Gathering Place.”

Nearly 80 hotels have already completed the overhaul, with dozens more in progress. And the goal is clear: to create spaces that encourage productivity, collaboration, and a sense of community — something the Sheraton Boston delivers pretty effortlessly.

What really sets the Boston property apart is how seamlessly it blends modern design with real functionality.

The lobby, once a pass-through zone, now feels like a next-gen social club. The &More by Sheraton café-bar concept anchors the space from morning to night, serving up iced lattes, pastries, cocktails, and small plates beneath warm lighting and sleek architectural details.

It’s the kind of place where ordering a flat white at 9 a.m. and a glass of wine at 5 p.m. feels completely natural — and where you won’t be the only one spending the entire day tapping away on your laptop.

The real highlight of the transformation, though, is Sheraton’s new approach to workspaces.

The Community Table, a long, tech-integrated communal desk, is constantly humming with remote workers who love the balance of energy and focus.

Nearby, bookable Studios and private call booths offer open-but-private spaces for meetings, brainstorming sessions, and Zoom calls. Gone are the outdated business centers of the past — this is Sheraton’s take on a modern WeWork, without the membership fees and with far better coffee.

The Sheraton Club has also been elevated into a members-only-style lounge that feels polished and exclusive, making it ideal for Marriott Bonvoy Elites looking for a place to recharge or get work done away from the bustle.

What’s made the transformation so successful is the lively, community-driven atmosphere. Guests aren’t rushing through the lobby anymore — they’re lingering. Locals stop in for a drink. Business travelers take meetings around the Community Table. Friends gather at &More. The whole space has evolved into a genuine neighborhood hub, with the hotel’s design subtly pulling in elements of Boston’s Back Bay identity to keep it feeling rooted in the city.

The results are already showing globally, too.

Reimagined Sheratons across Asia Pacific, Europe, the Middle East, and the U.S. are reporting higher guest satisfaction and improved business performance, with travelers prioritizing the brand again for both work and leisure. By 2026, more than a third of all Sheraton hotels will embody this new vision.

But in Boston, the transformation feels especially fitting. In a city built on innovation and academic energy, the Sheraton Boston now stands as a stylish, social, work-friendly space that effortlessly bridges business and leisure.

It’s proof that one of the world’s most recognizable hotel brands can evolve — and that the old-school Sheraton you remember is long gone. The new Sheraton isn’t just a place to sleep. It’s a place to work, gather, connect, and actually want to hang out.

And if this is the future of the brand, consider the comeback officially underway.