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Staying fashionable while saving the planet? Did someone say stylish superstar?
The high-comfort, long-lasting denim brand, NYDJ, has launched a new sustainable clothing line today, March 1 — made entirely of eco-friendly materials and technologies — and we are here to help you get shopping! The Earth-friendly curated collection is just the beginning of the sophisticated fashion brand's "Better Fit, Better For the Planet" campaign.
"Our new collection of sustainable denim, tees and more use 100% organic cotton, recycled materials and earth-friendly technologies, with the same legendary NYDJ fit and style we’re known for. This is only the first chapter of our sustainability story. We’re committed to becoming better partners in reducing our impact on the planet while staying true to our legacy of fit," NYDJ's Director of Marketing, Laura Burbano, exclusively tells OK!.
Inspired by the overall goal of preserving our lovely planet — with accents of expressions from Marilyn Monroe’s aesthetic from the 1961 movie "The Misfits" — the vintage denim collection features earthy color tones, western fashion influences and feel good fabrics. Plus, it has so many options of items to choose from.
No matter if you are styling a pair of their Margot Girlfriend Jeans to channel your inner Marilyn for a casual daytime outfit, or choosing a pair of their black-wash denim for an evening look, each pair of NYDJ jeans has the perfect fit with a dream-worthy level of comfort! And if that isn't enough, NYDJ also designed a variety of sustainable tops and second layers, including their Oversized Utility Jacket and Belted Tunic Blouse, for you to create a head-to-toe eco-conscious outfits!
NYDJ's sustainable denim designs are perfect for a minimalist look — all while using less harmful chemicals. Each pair has pops of contrast stitching to make your bottoms stand out from any other ordinary style of jeans.
"All of these favorite pieces, as well as everything in the collection, are timeless, classic pieces that bring an edgy twist. The washes are clean and sophisticated and will bring you easily from day to night. These wardrobe staples can be dressed up for a chic night-out look," Burbano explains to OK!.
In honor of the new collection launch, NYDJ has partnered with the Arbor Day Foundation to plant trees to help our planet. OK! is proud to support this initiative, having five trees planted in our honor within the Umpqua National Forest — one of Oregon's most beautiful outdoor destinations. These trees will aid in benefiting the extreme loss of wildlife habitat due to the burden of wildfires across the West Coast.
With a look ahead to 2023, NYDJ is furthering their commitment to going green by setting a goal of becoming at least 50% sustainable. Their team is working towards this goal by continuing to create hundreds of "better for the planet" styles with the use of 100% organic cotton, recycled materials and earth-friendly technologies to create their clothing — and we can't wait to keep sustainably shopping from this do good brand!
Ready for better fitting jeans made for a better planet? OK! helps you shop NYDJ's new eco-friendly classic collection — launching today, March 1 — directly through our site below!
NYDJ's Better Fit, Better For The Planet collection retails for $69-$159.98.