NEWSThe Diamond Habit Rewrites Everyday Luxury

Dec. 10 2025, Published 1:23 a.m. ET
Shelly Osadon spent her career designing spaces where every detail earns its place. She kept circling back to one personal obsession: diamonds that felt good to actually wear. That fixation became The Diamond Habit, a modern jewelry brand built on the idea that luxury should feel honest, empowering, and comfortable in daily life.
From Interiors to Jewelry With a Point of View
Osadon’s background in high-end interior design gives her designs an extra sparkle. She makes sure that proportion, light, and texture work from every angle. When Osadon started sketching jewelry, she brought that same discipline to smaller canvases, treating each ring or pair of earrings like a tiny puzzle.
Her move toward lab-grown diamonds started in her own jewelry box. After “spending a fortune” on natural stones, she realized many didn’t hold value and rarely left their cases because they felt too precious to wear.
“When I began remaking my own pieces into high-quality lab diamonds, I realized they were often clearer, brighter, and more enjoyable,” Osadon explained. “That sparked the creation of The Diamond Habit: a brand built on honesty, transparency, and everyday luxury.”

Designing for Real Routines, Not Glass Cases
From the start, The Diamond Habit was built around questions many women quietly ask: Why should something meant to feel joyful come with so many rules? Osadon treats a diamond’s value as something that depends on the woman who wears it and the life she actually lives.
Pieces are designed to move through school runs, client calls, and late dinners without feeling fragile or out of place. Those real routines shape stone size, setting height, and metal choice, so luxury jewelry feels like something you could reach for without second-guessing.
The Habit Cut Diamond as a Signature Idea
One of the clearest expressions of that philosophy is the Habit Cut diamond. Developed as a signature shape, it reflects Osadon’s interior design background and her belief that structure and feeling can live together in one design. Crafted to catch light in a clean, architectural way while looking soft on the hand or at the ear, it nods to familiar silhouettes while keeping its own identity.
For the wearer, the Habit Cut diamond may feel like a subtle statement about preference and independence. The cut was created with daily habits in mind from the first sketch, which keeps the story centered on the person wearing it instead of stale rules about luxury.
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Everyday Diamonds and the Studly Collection
The Diamond Habit’s upcoming Studly Collection carries that vibe into a focused line of pieces. With a December 1 launch, the collection centers on studs and small designs meant for repeat wear, with shapes that chill comfortably in a lobe all day.
Pieces are built to stack, layer, and travel, so someone can toss them into a small pouch and keep them close without overthinking it. That flexibility reflects the pace of many women’s lives today. These are everyday diamonds by design, meant to move through errands, meetings, and nights out without demanding a special occasion. They treat sparkle as part of a person’s signature, not a rare event.
A Modern Philosophy of Luxury and Truth
Underneath the design details, The Diamond Habit has a clear vision of the future of luxury. It should feel accessible and honest to the person wearing it. Nobody wants their jewelry to feel like a test.For women who still love diamonds but don’t want to shove them in a jewelry box unworn, this approach may feel as refreshing as that vacation you’ve put off for the past three years.


