PHOTOSAriana Grande Sues Forever 21 For Hiring Lookalike Model To Promote Products
Sep. 4 2019, Updated 3:23 p.m. ET
Ariana Grande is taking legal action against Forever 21. The “Boyfriend” singer, 26, is suing the clothing company as they hired a lookalike model, along with using her music and lyrics to sell products.
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According to Slate, Ariana is suing the clothing company for at least $10 million. The pop star accused Forever 21 of using a model styled just like her in order to sell products.
The lawsuit also alleged that, “the retailer posted actual photographs of Ariana, infringed on her trademarks, and used her music and lyrics to promote its products despite not having permission to do so.”
An endorsement deal previously fell through with the “Break Free” singer and the company, so it appears Forever 21decided to launch a similar social media campaign and strategy anyway.
These legal actions also serve as insult to injury, as the clothing company is preparing to file for bankruptcy.
An endorsement deal with Ariana reportedly costs millions of dollars, and a single Instagram post featuring the popstar easily costs hundreds of thousands of dollars, which is presumably out of the budget for a struggling company.
Ariana previously collaborated with H&M in July and released over 30 styles that, "consists of everything that a true fan would ever need; the printed hoodie, the cropped top and the statement accessories such as the hair clips stating: 'thank u, next,'" that debuted just in time for her Sweetener world tour.
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