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Beckham Bares (Almost) All

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Dec. 10 2007, Published 9:42 a.m. ET

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When deciding whom to showcase in his briefs as the face (and, well... body) for the January 2008 Emporio Armani Underwear advertising campaign, Giorgio Armani knew exactly who women want — David Beckham!

Giorgio says, “David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that.”

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And don’t forget, he is hot!

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