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Family Face-Off! Bella Hadid Just Scored Another Colossal Campaign — Is She Upstaging Gigi?

New York Fashion Week – Carolina Herrera Show
Source: FameFlynet

Feb. 14 2017, Updated 5:42 p.m. ET

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New York Fashion Week - Carolina Herrera Show

New York Fashion Week – Carolina Herrera Show
Source: FameFlynet

Bella Hadid is on a roll!

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Congrats, girl! The young supermodel recently posted this pic on Instagram, revealing that she's the new face of the luxe Swiss watch brand Tag Heuer.

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Bella Hadid Heads To DKNY Show In NYC

Bella Hadid Heads To DKNY Show In NYC
Source: FameFlynet

She added an enthusiastic caption that read, "I don't stop, I don't crumble and I certainly #DontCrackUnderPressure ! Thank you Tag for the warm welcome to the family and making me the new face of @tagheuer !"

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Bella Hadid Heads To DKNY Show In NYC

Bella Hadid Heads To DKNY Show In NYC
Source: FameFlynet

Tag Heuer also posted a few pics on the gram, admirably deeming Bella "A perfect addition to our inspirational ambassadors" and "a maverick that never backs down and never cracks!"

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Bella, Gigi, & Yolanda Hadid In New York City

Bella, Gigi, & Yolanda Hadid In New York City
Source: FameFlynet

But is Bella's booming success jeopardizing her relationship with Gigi Hadid? Apparently, the sisters are super competitive. And after Bella scored a spot on the Victoria's Secret runway alongside her big sis, the sibling rivalry became all too real. The two were in constant competition mode to lose more weight than the other.

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New York Fashion Week - Carolina Herrera Show

New York Fashion Week – Carolina Herrera Show
Source: FameFlynet

"Bella is determined to outshine her big sister. She has always felt like she's the underdog, living in Gigi's shadow," a source told Heat.

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Gigi Hadid Steps Out In NYC

Gigi Hadid Steps Out In NYC
Source: FameFlynet

Do you think Bella's new Tag Heuer campaign will help her finally eclipse her sister? Sound off in the comments section!

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