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Family Face-Off! Bella Hadid Just Scored Another Colossal Campaign — Is She Upstaging Gigi?
![New York Fashion Week – Carolina Herrera Show](https://media.okmagazine.com/brand-img/puB63-swf/480x251/2017/02/bella-hero-1.jpg 480w, https://media.okmagazine.com/brand-img/puB63-swf/640x335/2017/02/bella-hero-1.jpg 640w, https://media.okmagazine.com/brand-img/puB63-swf/768x402/2017/02/bella-hero-1.jpg 768w, https://media.okmagazine.com/brand-img/puB63-swf/1024x536/2017/02/bella-hero-1.jpg 1024w, https://media.okmagazine.com/brand-img/puB63-swf/1280x670/2017/02/bella-hero-1.jpg 1280w, https://media.okmagazine.com/brand-img/puB63-swf/1440x753/2017/02/bella-hero-1.jpg 1440w, https://media.okmagazine.com/brand-img/puB63-swf/1600x837/2017/02/bella-hero-1.jpg 1600w, https://media.okmagazine.com/brand-img/puB63-swf/2160x1130/2017/02/bella-hero-1.jpg 2160w)
New York Fashion Week - Carolina Herrera Show
![New York Fashion Week – Carolina Herrera Show](https://media.okmagazine.com/brand-img/lm0GWSRzQ/480x239/2017/02/bella-hero-1.jpg 480w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/640x319/2017/02/bella-hero-1.jpg 640w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/768x382/2017/02/bella-hero-1.jpg 768w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/1024x510/2017/02/bella-hero-1.jpg 1024w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/1280x637/2017/02/bella-hero-1.jpg 1280w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/1440x717/2017/02/bella-hero-1.jpg 1440w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/1600x796/2017/02/bella-hero-1.jpg 1600w, https://media.okmagazine.com/brand-img/lm0GWSRzQ/2160x1075/2017/02/bella-hero-1.jpg 2160w)
Bella Hadid is on a roll!
Congrats, girl! The young supermodel recently posted this pic on Instagram, revealing that she's the new face of the luxe Swiss watch brand Tag Heuer.
Bella Hadid Heads To DKNY Show In NYC
![Bella Hadid Heads To DKNY Show In NYC](https://media.okmagazine.com/brand-img/Xm1ARq_el/333x500/2017/02/bell1.jpg 333w)
She added an enthusiastic caption that read, "I don't stop, I don't crumble and I certainly #DontCrackUnderPressure ! Thank you Tag for the warm welcome to the family and making me the new face of @tagheuer !"
Bella Hadid Heads To DKNY Show In NYC
![Bella Hadid Heads To DKNY Show In NYC](https://media.okmagazine.com/brand-img/xfH5VbwE9/341x499/2017/02/bell2.jpg 341w)
Tag Heuer also posted a few pics on the gram, admirably deeming Bella "A perfect addition to our inspirational ambassadors" and "a maverick that never backs down and never cracks!"
Bella, Gigi, & Yolanda Hadid In New York City
![Bella, Gigi, & Yolanda Hadid In New York City](https://media.okmagazine.com/brand-img/Eb2vduNUc/364x500/2017/02/bell3.jpg 364w)
But is Bella's booming success jeopardizing her relationship with Gigi Hadid? Apparently, the sisters are super competitive. And after Bella scored a spot on the Victoria's Secret runway alongside her big sis, the sibling rivalry became all too real. The two were in constant competition mode to lose more weight than the other.
New York Fashion Week - Carolina Herrera Show
![New York Fashion Week – Carolina Herrera Show](https://media.okmagazine.com/brand-img/VbLjvyGxY/333x500/2017/02/bell4.jpg 333w)
"Bella is determined to outshine her big sister. She has always felt like she's the underdog, living in Gigi's shadow," a source told Heat.
Gigi Hadid Steps Out In NYC
![Gigi Hadid Steps Out In NYC](https://media.okmagazine.com/brand-img/-v_of04_b/340x500/2017/02/gigi-1.jpg 340w)
Do you think Bella's new Tag Heuer campaign will help her finally eclipse her sister? Sound off in the comments section!