Bethenny Frankel Debuts New Red Hair As She Expands Her Skinnygirl Empire!

Bethenny Frankel isn’t afraid of change! The reality TV debuted a new, brightly colored wig while out doing press in New York City. The color could give hair chameleon Kylie Jenner a run for her money!

Bethenny, 45, is also celebrating the expansion of her Skinnygirl empire. She is adding candy to her healthy living brand. The line will consist of pre-packaged, 100-calorie chocolate snacks for people on go who want something sweet!

The businesswoman told People, “Every woman I know has a sweet tooth and most women I know have PMS or they get emotional and they want chocolate … It’s low calorie and they’re delicious; people are obsessed with them. And I don’t think there’s really anything else out there like that — especially with such quality. There’s a lot of chocolate, but it feels like junk food.”

Bethenny admitted the new hair is a wig and just wanted to experiment with her look for the day!

The bold cut and color was actually designed by Kylie's hair man, Tokyo Stylez.