PHOTOSBeyoncé Is Planning To Launch Her Own Lifestyle Brand
Aug. 2 2017, Published 6:45 p.m. ET
Move over Goop, Beyoncé is planning to start her own lifestyle brand and we are here for it!
A source revealed to In Touch that Bey wants to launch her own lifestyle site. "It'll focus on motherhood, home furnishings and her own unique, cool style," the insider said.
The new site will obviously compete directly with Beyoncé's friend Gwyneth Paltrow's high-brow wellness site Goop.
"Beyoncé knows that comparisons will be made," the source revealed. "But she's promising that unlike Goop, which has been ridiculed for its overpriced products and out-of-touch advice, Bey's site will feature more accessible and affordable products."
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Bey's site will also be "aimed at more hip and urban clientele," the insider added. Is that a little shade for Gwyneth?
They might be friends, but Beyoncé is "secretly hoping consumers will shop at her site over Goop," the source said. "Beyoncé is all about business!"
How excited are you for Beyoncé's new lifestyle site? Sound off in the comments!
