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David Beckham Introduces His Lifestyle Brand House 99 To Shanghai
![David Beckham House 99 PP](https://media.okmagazine.com/brand-img/hwblp1-zD/480x251/2018/09/David-Beckham-House-99-PP.jpg 480w, https://media.okmagazine.com/brand-img/hwblp1-zD/640x335/2018/09/David-Beckham-House-99-PP.jpg 640w, https://media.okmagazine.com/brand-img/hwblp1-zD/768x402/2018/09/David-Beckham-House-99-PP.jpg 768w, https://media.okmagazine.com/brand-img/hwblp1-zD/1024x536/2018/09/David-Beckham-House-99-PP.jpg 1024w, https://media.okmagazine.com/brand-img/hwblp1-zD/1280x670/2018/09/David-Beckham-House-99-PP.jpg 1280w, https://media.okmagazine.com/brand-img/hwblp1-zD/1440x753/2018/09/David-Beckham-House-99-PP.jpg 1440w, https://media.okmagazine.com/brand-img/hwblp1-zD/1600x837/2018/09/David-Beckham-House-99-PP.jpg 1600w, https://media.okmagazine.com/brand-img/hwblp1-zD/2160x1130/2018/09/David-Beckham-House-99-PP.jpg 2160w)
Sep. 26 2018, Published 3:02 p.m. ET
David Beckham has since made his mark in the fashion world after retiring as a soccer player. The father of four has numerous brand sponsorships and has now made the decision to globally expand, most recently in China. The expansion with House 99 is a men’s grooming and skincare brand founded by the former footballer.
![David Beckham House 99 3](https://media.okmagazine.com/brand-img/X-o4oNUTe/480x307/2018/09/David-Beckham-House-99-3.jpg 480w, https://media.okmagazine.com/brand-img/X-o4oNUTe/640x409/2018/09/David-Beckham-House-99-3.jpg 640w, https://media.okmagazine.com/brand-img/X-o4oNUTe/768x490/2018/09/David-Beckham-House-99-3.jpg 768w, https://media.okmagazine.com/brand-img/X-o4oNUTe/1024x653/2018/09/David-Beckham-House-99-3.jpg 1024w, https://media.okmagazine.com/brand-img/X-o4oNUTe/1280x817/2018/09/David-Beckham-House-99-3.jpg 1280w, https://media.okmagazine.com/brand-img/X-o4oNUTe/1440x919/2018/09/David-Beckham-House-99-3.jpg 1440w, https://media.okmagazine.com/brand-img/X-o4oNUTe/1600x1021/2018/09/David-Beckham-House-99-3.jpg 1600w, https://media.okmagazine.com/brand-img/X-o4oNUTe/2160x1378/2018/09/David-Beckham-House-99-3.jpg 2160w)
David wore a black bomber jacket over a matching T-shirt and black pants.
![David Beckham House 99 6](https://media.okmagazine.com/brand-img/kK8raTY_j/480x307/2018/09/David-Beckham-House-99-6.jpg 480w, https://media.okmagazine.com/brand-img/kK8raTY_j/640x409/2018/09/David-Beckham-House-99-6.jpg 640w, https://media.okmagazine.com/brand-img/kK8raTY_j/768x490/2018/09/David-Beckham-House-99-6.jpg 768w, https://media.okmagazine.com/brand-img/kK8raTY_j/1024x653/2018/09/David-Beckham-House-99-6.jpg 1024w, https://media.okmagazine.com/brand-img/kK8raTY_j/1280x817/2018/09/David-Beckham-House-99-6.jpg 1280w, https://media.okmagazine.com/brand-img/kK8raTY_j/1440x919/2018/09/David-Beckham-House-99-6.jpg 1440w, https://media.okmagazine.com/brand-img/kK8raTY_j/1600x1021/2018/09/David-Beckham-House-99-6.jpg 1600w, https://media.okmagazine.com/brand-img/kK8raTY_j/2160x1378/2018/09/David-Beckham-House-99-6.jpg 2160w)
David gave a champagne toast to the attendees of his event.
![David Beckham House 99 4](https://media.okmagazine.com/brand-img/58hbN7Svq/480x307/2018/09/David-Beckham-House-99-4.jpg 480w, https://media.okmagazine.com/brand-img/58hbN7Svq/640x409/2018/09/David-Beckham-House-99-4.jpg 640w, https://media.okmagazine.com/brand-img/58hbN7Svq/768x490/2018/09/David-Beckham-House-99-4.jpg 768w, https://media.okmagazine.com/brand-img/58hbN7Svq/1024x653/2018/09/David-Beckham-House-99-4.jpg 1024w, https://media.okmagazine.com/brand-img/58hbN7Svq/1280x817/2018/09/David-Beckham-House-99-4.jpg 1280w, https://media.okmagazine.com/brand-img/58hbN7Svq/1440x919/2018/09/David-Beckham-House-99-4.jpg 1440w, https://media.okmagazine.com/brand-img/58hbN7Svq/1600x1021/2018/09/David-Beckham-House-99-4.jpg 1600w, https://media.okmagazine.com/brand-img/58hbN7Svq/2160x1378/2018/09/David-Beckham-House-99-4.jpg 2160w)
The father, 43, was beaming as he addressed the audience.
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![David Beckham House 99 1](https://media.okmagazine.com/brand-img/Et5MLSbE4/480x307/2018/09/David-Beckham-House-99-1.jpg 480w, https://media.okmagazine.com/brand-img/Et5MLSbE4/640x409/2018/09/David-Beckham-House-99-1.jpg 640w, https://media.okmagazine.com/brand-img/Et5MLSbE4/768x490/2018/09/David-Beckham-House-99-1.jpg 768w, https://media.okmagazine.com/brand-img/Et5MLSbE4/1024x653/2018/09/David-Beckham-House-99-1.jpg 1024w, https://media.okmagazine.com/brand-img/Et5MLSbE4/1280x817/2018/09/David-Beckham-House-99-1.jpg 1280w, https://media.okmagazine.com/brand-img/Et5MLSbE4/1440x919/2018/09/David-Beckham-House-99-1.jpg 1440w, https://media.okmagazine.com/brand-img/Et5MLSbE4/1600x1021/2018/09/David-Beckham-House-99-1.jpg 1600w, https://media.okmagazine.com/brand-img/Et5MLSbE4/2160x1378/2018/09/David-Beckham-House-99-1.jpg 2160w)
In an Instagram post with his new team, David wrote, “Very excited to launch @house99 in China tonight!” He continued, “Great to welcome the latest members of the community to the House!! ?”
![David Beckham House 99 2](https://media.okmagazine.com/brand-img/kSaA0O4aw/480x307/2018/09/David-Beckham-House-99-2.jpg 480w, https://media.okmagazine.com/brand-img/kSaA0O4aw/640x409/2018/09/David-Beckham-House-99-2.jpg 640w, https://media.okmagazine.com/brand-img/kSaA0O4aw/768x490/2018/09/David-Beckham-House-99-2.jpg 768w, https://media.okmagazine.com/brand-img/kSaA0O4aw/1024x653/2018/09/David-Beckham-House-99-2.jpg 1024w, https://media.okmagazine.com/brand-img/kSaA0O4aw/1280x817/2018/09/David-Beckham-House-99-2.jpg 1280w, https://media.okmagazine.com/brand-img/kSaA0O4aw/1440x919/2018/09/David-Beckham-House-99-2.jpg 1440w, https://media.okmagazine.com/brand-img/kSaA0O4aw/1600x1021/2018/09/David-Beckham-House-99-2.jpg 1600w, https://media.okmagazine.com/brand-img/kSaA0O4aw/2160x1378/2018/09/David-Beckham-House-99-2.jpg 2160w)
The brand's website states the significance of '99 as the year he got married to his fashion mogul wife Victoria Beckham and had his first child Brooklyn Beckham.
![David Beckham House 99 5](https://media.okmagazine.com/brand-img/jqXVbTNcU/480x307/2018/09/David-Beckham-House-99-5.jpg 480w, https://media.okmagazine.com/brand-img/jqXVbTNcU/640x409/2018/09/David-Beckham-House-99-5.jpg 640w, https://media.okmagazine.com/brand-img/jqXVbTNcU/768x490/2018/09/David-Beckham-House-99-5.jpg 768w, https://media.okmagazine.com/brand-img/jqXVbTNcU/1024x653/2018/09/David-Beckham-House-99-5.jpg 1024w, https://media.okmagazine.com/brand-img/jqXVbTNcU/1280x817/2018/09/David-Beckham-House-99-5.jpg 1280w, https://media.okmagazine.com/brand-img/jqXVbTNcU/1440x919/2018/09/David-Beckham-House-99-5.jpg 1440w, https://media.okmagazine.com/brand-img/jqXVbTNcU/1600x1021/2018/09/David-Beckham-House-99-5.jpg 1600w, https://media.okmagazine.com/brand-img/jqXVbTNcU/2160x1378/2018/09/David-Beckham-House-99-5.jpg 2160w)
What do you think of David’s expansion in China? Let us know in the comments!