It's all glitz and glam at the Grammys tonight, but in the hectic days of pre-production celebs descend upon Staples Center to work on their performances and presenter duties. Distinctive Assets, an LA-based entertainment marketing company, offers these A-listers a luxury respite backstage with their Grammy Gift Lounge, a quiet spot where they can pick up some seriously cool swag (often before it even hits the market).
OK! hit up the VIP spot to check out the goods and take in some star gazing of our own (Steven Tyler, Lance Bass and Macy Gray were all in the house while we were there) and now we're sharing the finds with you.
Lorde shows off one of our favorite finds in the lounge—iHome's Bluetooth Portable FM Stereo Boombox with USB Charging. Love it when new technology gets a retro makeover!
Jack Osbourne rocks out with Gibson Brands, who were generously gifting talent with Gibson Les Paul Studio Guitars.
Revamp & Revive's Rachel Ropp created the coolest stuff from recycled materials for the lounge, including this Grammy-appropriate piano waterfall fountain. We heard Ryan Cabrera wanted to buy it on the spot!
How do you impress the level of star power walking through this room? "What’s exciting for the presenters and performers who are coming through, the truth is no amount of money they have can buy some of the things in the lounge right now," says Distinctive Assets founder Lash Fary. "The MTG products aren’t available for sale yet in the United States. Gramovox won’t be available until May. The toys and the robots from Wowwee are not available until May. That’s kind of what I was looking for this year. We try to hook them up with stuff that’s not on the market yet."
We're completely jealous of those amazing Max Martin heels Brandi Cyrus is modeling for the camera. They look killer on you, lady!
How adorbs is "NCIS" star Pauley Perrette as she checks out ZB Savoy's eclectic bowtie collection?
AJ McLean is one busy dude, so he needs Odoyo's Power+Shell EX, an iPhone case that doubles your phone's battery life by charging it in your pocket.
Lance Bass checks out 5 gum's new Ascent flavor, a wintermint variety that actually intensifies while you chew.
It's a tough call on who's cuter—Austin Mahone or those Elektrokidz by Wowwee, music-inspired figurines whose hair dances to the beat of your favorite music. You need to see them jam to Austin's, "Mmm Yeah."
Bobbi Kristina, who is the spitting image of parents Bobby Brown and the late Whitney Houston, is loving the beats DJ MadLinx is spinning in the lounge.
Actress Regina King is wowed by the revolutionary products Japanese beauty company MTG brought to the lounge. I've said it once and I'll say it again—Japan has the best beauty stuff first.
Everyone was raving over the Gramovox, the world’s first bluetooth gramophone, including Steven Tyler. "To have that vintage Gramophone that streams bluetooth music...everyone who has come through here has responded to it," says Lash. "I think they would have taken off anyway but I think this is going to spearhead that."
Grammy host LL Cool J stopped to chat with PR Plus who were providing a Best of Las Vegas package to winners and presenters, including show tickets, hotel stay, VIP tours, sweet treats and a gift certificate to the indulge-worth Hash House A Go Go just to name a few.