or
Sign in with lockrMail
BREAKING NEWS
OK LogoPHOTOS

H&M Is Forced To Apologize After Releasing An Ad Calling A Black Child A Monkey

H&M coolest monkey ad apology main
Source: Getty

Jan. 8 2018, Published 3:30 p.m. ET

Link to FacebookShare to XShare to FlipboardShare to Email

After H&M got itself in some hot water over the weekend when the fashion retailer featured an image of a black child modeling a sweatshirt with the words “Coolest Monkey in the Jungle” on it, they now have released an apology. Click through for all the details!

Article continues below advertisement

When New York Times columnist Charles Blow tweeted his outrage over an H&M ad featuring a young black boy wearing a hoodie with the words “Coolest Monkey in the Jungle” on it, Twitter was none too pleased. His included the message, “@hm, have you lost your d***ed minds?!?!?!”

Article continues below advertisement
H&M coolest monkey ad apology 2
Source: Getty

The fashion giant’s U.K. headquarters has since released an apology for the image, which reads “This image has now been removed from all H&M channels and we apologise to anyone this may have offended.”

Article continues below advertisement
MORE ON:
H&M

Want OK! each day? Sign up here!

But that hasn’t stopped people from going off on Twitter. Among the furious tweets were, actress Tonya Pinkins’ who wrote, “Disgusting shame on You @HM.”

Article continues below advertisement

But some came to H&M’s defense, including @HasaniReyes, who wrote “100% this does not come from a bad place but more from not understanding other cultural & social challenges. They’re a great company to work for and are really good to their employees.”

Article continues below advertisement

@Mimicgawd, however, went so far as to come up with a “fixed” image with the hoodie now reading, “Coolest Kid in the racist a** H&M catalog.”

H&M coolest monkey ad apology 6
Source: Getty

Do you think that H&M’s apology was enough? Sound off in the comment section! 

More From OK! Magazine

    Opt-out of personalized ads

    © Copyright 2024 OK!™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. OK! is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.