Jaden Smith Teams Up With G-Star RAW For New Eco-Friendly Denim Line

Jaden Smith G Star Raw
Source: Getty

Oct. 16 2018, Updated 7:31 p.m. ET

Link to FacebookShare to TwitterShare to Email

Jaden Smith has become known for his willingness to take fashion risks. This time he’s channeled that fearlessness into creating and launching a brand new fashion collection that focuses on being eco-friendly and sustainable. Read on for all the info on his brand new project.

Article continues below advertisement
Jaden pointing
Source: MEGA

The “Icon” rapper collaborated with G-Star Raw to create his Forces of Nature collection.

Jaden jacket
Source: MEGA

The collection itself was officially launched at the Hype Fest festival in Brooklyn and it consists of 3 different "colorways" which coincide with different elements of nature. There is Water/Blue, Earth/Ecru, and Eclipse/Black.

Article continues below advertisement
Source: MEGA

In a press release for the line Jaden explained, “G-Star is at the forefront of denim and sustainable denim technology in fashion, which is why I wanted to collaborate with them.”

Jaden Smith seen heading to the Met Gala 2018 in NYC
Source: MEGA

“It’s thought out from the very beginning of the process, from the denim fabric to the dyes to the waters being reused and recycled, to the washes – all of these different things is what made me decide to be part of G-Star,” the statement continued.

Article continues below advertisement
Source: MEGA

During a recent interview with Essence, the 20-year-old expressed his desire to use fashion as a means of social change. He said, “When I realized the impact that the fashion industry has on the environment, that’s when I really wanted to look for and partner with a brand that had the same vision as me, but had more industry knowledge.”

Jaden in blue hoodie
Source: MEGA

Are you going to check out Jaden’s new line? Let us know in the comments!

More Stories

© Copyright 2021 Empire Media Group, Inc. OK! is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.