PHOTOSJustin Bieber Launching His Own Line Of Deodorant!
May 21 2019, Published 6:14 p.m. ET
Justin Bieber has a new business venture on the books and it's not what you would expect! The pop star is spreading his wings and dipping his toes into the personal care business. Keep reading to learn more!
Justin, 25, has just signed a new partnership deal with deodorant brand Schmidt’s to create his own deodorant called Here + Now.
The "Sorry" singer shared a post on Instagram, announcing the news. The snap showed him raising his arms up in the air, in front of a cloudy sky.
He captioned it, "Ready for Here + Now… new collab coming this Fall with @schmidtsnaturals."
Want OK! each day? Sign up here!
“Here + Now has various meanings, but to me it’s about being present in daily life,” Schmidt’s CEO Michael Cammarata revealed to AdAge.
“Schmidt’s started as a name, and it’s become more of a movement. We’ve proved natural does work. We don’t limit availability. We’re able to make natural products accessible. I think the partnership with Justin really shows the brand extends beyond a niche," he continued.
The natural deodorant will be made vegan, cruelty-free and with all plant-based ingredients. Justin helped design the artwork for the label and created the scent.
The line will launch globally both online and in stores in Fall 2019.
