Justin Bieber Launching His Own Line Of Deodorant!

Justin Bieber Eating Burrito PP
Source: Getty

May 21 2019, Published 6:14 p.m. ET

Link to FacebookShare to XShare to Email

Justin Bieber has a new business venture on the books and it's not what you would expect! The pop star is spreading his wings and dipping his toes into the personal care business. Keep reading to learn more!

Article continues below advertisement
Source: MEGA

Justin, 25, has just signed a new partnership deal with deodorant brand Schmidt’s to create his own deodorant called Here + Now.

Source: Getty

The "Sorry" singer shared a post on Instagram, announcing the news. The snap showed him raising his arms up in the air, in front of a cloudy sky.

Article continues below advertisement
Source: Getty

He captioned it, "Ready for Here + Now… new collab coming this Fall with @schmidtsnaturals."

Article continues below advertisement
Justin & Hailey
Source: Getty
Justin Bieber

“Here + Now has various meanings, but to me it’s about being present in daily life,” Schmidt’s CEO Michael Cammarata revealed to AdAge.

Article continues below advertisement
justin bieber laura ingraham
Source: INSTARImages

“Schmidt’s started as a name, and it’s become more of a movement. We’ve proved natural does work. We don’t limit availability. We’re able to make natural products accessible. I think the partnership with Justin really shows the brand extends beyond a niche," he continued.

Article continues below advertisement
justin bieber-taco-bell
Source: INSTARImages

The natural deodorant will be made vegan, cruelty-free and with all plant-based ingredients. Justin helped design the artwork for the label and created the scent.

Source: Getty

The line will launch globally both online and in stores in Fall 2019.


Want OK! each day? Sign up here!

Opt-out of personalized ads

© Copyright 2024 OK!. A DIVISION OF EMPIRE MEDIA GROUP HOLDINGS LLC. OK! is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.