"My new @levis collection just dropped," Justin, 38, wrote before telling his fans to click the link in his bio to check out the items via Instagram.
As for why the Man of the Woods singer decided to work with the brand, he told Esquire, "Fashion has always been synonymous with music. I think one really influences the other.”
"Memphis and music have always been a big part of me,” Justin said alongside his collaboration on the Levi's website. “And it became a huge part of this collection, just going back to the places and things I loved here as a kid.”
The Levi's collection offers a variety of men's items including a black trucker jacket, white jeans, a floral military shirt and lightly washed blue denim jeans. Prices range from $48 to $148.
“An American icon, Justin is the perfect partner for Levi’s, and this collection is a celebration of his hometown of Memphis, the embodiment of American music and authentic self–expression," Jennifer Sey, Levi's CMO said.
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