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Kris Jenner Promotes Rob Kardashian's New Streetwear Line Ahead Of Launch

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July 24 2019, Updated 5:50 p.m. ET

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Kris Jenner is always ready to turn on her momager mode! On Tuesday, July 23, the Keeping Up with the Kardashians star took to social media to promote her son Rob Kardashian's new streetwear brand, Halfway Dead.

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Kris, 63, is always there to support her kids and the Kardashian-Jenner empire that she built from the ground up.

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"Loving all these new @halfwaydead pieces from @robkardashianofficial new streetwear brand!!!" Kris wrote on Instagram alongside a few photos of the garments.

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Rob Kardashian / Kris Jenner
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"Launching Wednesday, July 24 at 9am pst on Halfway-Dead.com ?," she shared.

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The streetwear line was created in partnership with Diamond Supply Co. founder Nick Tershay, and includes t-shirts, sweatpants, hoodies and more. The items range from $20 to $125.

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Always busy with her kids' latest business ventures, Kris was seen supporting Kylie Jenner's Kylie Skin pop-up truck in Los Angeles on July 20.

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Kylie, 21, who recently came back from a tropical girl's trip in Turks and Caicos, launched a new line that includes body lotion, sunscreen and body scrub.

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Are you excited to buy something from Rob's brand Halfway Dead? Let us know in the comments below. 

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