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Kris Jenner Promotes Rob Kardashian's New Streetwear Line Ahead Of Launch
![//Untitled](https://media.okmagazine.com/brand-img/c2KMW3B77/480x251/2019/07/Untitled-1-169.jpg 480w, https://media.okmagazine.com/brand-img/c2KMW3B77/640x335/2019/07/Untitled-1-169.jpg 640w, https://media.okmagazine.com/brand-img/c2KMW3B77/768x402/2019/07/Untitled-1-169.jpg 768w, https://media.okmagazine.com/brand-img/c2KMW3B77/1024x536/2019/07/Untitled-1-169.jpg 1024w, https://media.okmagazine.com/brand-img/c2KMW3B77/1280x670/2019/07/Untitled-1-169.jpg 1280w, https://media.okmagazine.com/brand-img/c2KMW3B77/1440x753/2019/07/Untitled-1-169.jpg 1440w, https://media.okmagazine.com/brand-img/c2KMW3B77/1600x837/2019/07/Untitled-1-169.jpg 1600w, https://media.okmagazine.com/brand-img/c2KMW3B77/2160x1130/2019/07/Untitled-1-169.jpg 2160w)
July 24 2019, Updated 5:50 p.m. ET
Kris Jenner is always ready to turn on her momager mode! On Tuesday, July 23, the Keeping Up with the Kardashians star took to social media to promote her son Rob Kardashian's new streetwear brand, Halfway Dead.
![//GettyImages](https://media.okmagazine.com/brand-img/0Xg-uKv-X/0x0/2019/07/GettyImages-1048899534.jpg)
Kris, 63, is always there to support her kids and the Kardashian-Jenner empire that she built from the ground up.
"Loving all these new @halfwaydead pieces from @robkardashianofficial new streetwear brand!!!" Kris wrote on Instagram alongside a few photos of the garments.
![Rob Kardashian / Kris Jenner](https://media.okmagazine.com/brand-img/C7Ss5LAb_/0x0/2019/07/GettyImages-169490041.jpg)
"Launching Wednesday, July 24 at 9am pst on Halfway-Dead.com ?," she shared.
![Rob Kardashian](https://media.okmagazine.com/brand-img/CX9UgOS5a/0x0/2019/07/GettyImages-514346854.jpg)
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The streetwear line was created in partnership with Diamond Supply Co. founder Nick Tershay, and includes t-shirts, sweatpants, hoodies and more. The items range from $20 to $125.
![kris jenner](https://media.okmagazine.com/brand-img/tWjaEYE0D/0x0/2019/07/MEGA470139_009.jpg)
Always busy with her kids' latest business ventures, Kris was seen supporting Kylie Jenner's Kylie Skin pop-up truck in Los Angeles on July 20.
![//Screen Shot at](https://media.okmagazine.com/brand-img/gO0klSGg4/0x0/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg)
Kylie, 21, who recently came back from a tropical girl's trip in Turks and Caicos, launched a new line that includes body lotion, sunscreen and body scrub.
![Rob Kardashian / Kris Jenner](https://media.okmagazine.com/brand-img/7kjbf8xzR/0x0/2019/07/GettyImages-163789883.jpg)
Are you excited to buy something from Rob's brand Halfway Dead? Let us know in the comments below.