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Kris Jenner Promotes Rob Kardashian's New Streetwear Line Ahead Of Launch
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Jul. 24 2019, Updated 5:50 p.m. ET
Kris Jenner is always ready to turn on her momager mode! On Tuesday, July 23, the Keeping Up with the Kardashians star took to social media to promote her son Rob Kardashian's new streetwear brand, Halfway Dead.
![//GettyImages](https://media.okmagazine.com/brand-img/0Xg-uKv-X/480x307/2019/07/GettyImages-1048899534.jpg 480w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/640x409/2019/07/GettyImages-1048899534.jpg 640w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/768x490/2019/07/GettyImages-1048899534.jpg 768w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/1024x653/2019/07/GettyImages-1048899534.jpg 1024w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/1280x817/2019/07/GettyImages-1048899534.jpg 1280w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/1440x919/2019/07/GettyImages-1048899534.jpg 1440w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/1600x1021/2019/07/GettyImages-1048899534.jpg 1600w, https://media.okmagazine.com/brand-img/0Xg-uKv-X/2160x1378/2019/07/GettyImages-1048899534.jpg 2160w)
Kris, 63, is always there to support her kids and the Kardashian-Jenner empire that she built from the ground up.
"Loving all these new @halfwaydead pieces from @robkardashianofficial new streetwear brand!!!" Kris wrote on Instagram alongside a few photos of the garments.
![Rob Kardashian / Kris Jenner](https://media.okmagazine.com/brand-img/C7Ss5LAb_/480x307/2019/07/GettyImages-169490041.jpg 480w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/640x409/2019/07/GettyImages-169490041.jpg 640w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/768x490/2019/07/GettyImages-169490041.jpg 768w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/1024x653/2019/07/GettyImages-169490041.jpg 1024w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/1280x817/2019/07/GettyImages-169490041.jpg 1280w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/1440x919/2019/07/GettyImages-169490041.jpg 1440w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/1600x1021/2019/07/GettyImages-169490041.jpg 1600w, https://media.okmagazine.com/brand-img/C7Ss5LAb_/2160x1378/2019/07/GettyImages-169490041.jpg 2160w)
"Launching Wednesday, July 24 at 9am pst on Halfway-Dead.com ?," she shared.
![Rob Kardashian](https://media.okmagazine.com/brand-img/CX9UgOS5a/480x307/2019/07/GettyImages-514346854.jpg 480w, https://media.okmagazine.com/brand-img/CX9UgOS5a/640x409/2019/07/GettyImages-514346854.jpg 640w, https://media.okmagazine.com/brand-img/CX9UgOS5a/768x490/2019/07/GettyImages-514346854.jpg 768w, https://media.okmagazine.com/brand-img/CX9UgOS5a/1024x653/2019/07/GettyImages-514346854.jpg 1024w, https://media.okmagazine.com/brand-img/CX9UgOS5a/1280x817/2019/07/GettyImages-514346854.jpg 1280w, https://media.okmagazine.com/brand-img/CX9UgOS5a/1440x919/2019/07/GettyImages-514346854.jpg 1440w, https://media.okmagazine.com/brand-img/CX9UgOS5a/1600x1021/2019/07/GettyImages-514346854.jpg 1600w, https://media.okmagazine.com/brand-img/CX9UgOS5a/2160x1378/2019/07/GettyImages-514346854.jpg 2160w)
The streetwear line was created in partnership with Diamond Supply Co. founder Nick Tershay, and includes t-shirts, sweatpants, hoodies and more. The items range from $20 to $125.
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Always busy with her kids' latest business ventures, Kris was seen supporting Kylie Jenner's Kylie Skin pop-up truck in Los Angeles on July 20.
![//Screen Shot at](https://media.okmagazine.com/brand-img/gO0klSGg4/480x307/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 480w, https://media.okmagazine.com/brand-img/gO0klSGg4/640x409/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 640w, https://media.okmagazine.com/brand-img/gO0klSGg4/768x490/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 768w, https://media.okmagazine.com/brand-img/gO0klSGg4/1024x653/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 1024w, https://media.okmagazine.com/brand-img/gO0klSGg4/1280x817/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 1280w, https://media.okmagazine.com/brand-img/gO0klSGg4/1440x919/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 1440w, https://media.okmagazine.com/brand-img/gO0klSGg4/1600x1021/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 1600w, https://media.okmagazine.com/brand-img/gO0klSGg4/2160x1378/2019/07/Screen-Shot-2019-07-24-at-10.29.20-AM.jpg 2160w)
Kylie, 21, who recently came back from a tropical girl's trip in Turks and Caicos, launched a new line that includes body lotion, sunscreen and body scrub.
![Rob Kardashian / Kris Jenner](https://media.okmagazine.com/brand-img/7kjbf8xzR/480x307/2019/07/GettyImages-163789883.jpg 480w, https://media.okmagazine.com/brand-img/7kjbf8xzR/640x409/2019/07/GettyImages-163789883.jpg 640w, https://media.okmagazine.com/brand-img/7kjbf8xzR/768x490/2019/07/GettyImages-163789883.jpg 768w, https://media.okmagazine.com/brand-img/7kjbf8xzR/1024x653/2019/07/GettyImages-163789883.jpg 1024w, https://media.okmagazine.com/brand-img/7kjbf8xzR/1280x817/2019/07/GettyImages-163789883.jpg 1280w, https://media.okmagazine.com/brand-img/7kjbf8xzR/1440x919/2019/07/GettyImages-163789883.jpg 1440w, https://media.okmagazine.com/brand-img/7kjbf8xzR/1600x1021/2019/07/GettyImages-163789883.jpg 1600w, https://media.okmagazine.com/brand-img/7kjbf8xzR/2160x1378/2019/07/GettyImages-163789883.jpg 2160w)
Are you excited to buy something from Rob's brand Halfway Dead? Let us know in the comments below.